New Balance has released two new sneaker editions that honor the TCS London Marathon. The marathon is celebrating its 42nd year since it was founded in 1981. Additionally, the TCS London Marathon is the city's biggest marathon showdown, where runners compete and raise money for charity.
The running sneaker models featured are the New Balance FuelCell SC ELITE V3 and 880v13. The FuelCell SC ELITE V3 features a textile base with a blue haze color and markings with a cosmic pineapple colorway. Additionally, "NB" branding is on the medials and toe boxes. There is also a "RUN LONDON" branding on the tongue tags. In regards to the New Balance 880v13, it has a spotted black and grey design with knit uppers. Large New Balance logos are on the medial, and red 880 numerals are on the rear. In addition, it has textured two-toned midsoles, which adds durability along with the extra traction sole. The running sneakers are available for purchase.
Image Credit: New Balance
What Makes This Trend Stand Out
- Marathon-celebrating Sneakers
- Creating limited edition sneakers to celebrate specific marathon events presents opportunities for athletic companies to tap into the global running community and create excitement around their brand.
- Charity-focused Marathons
- As more marathons incorporate fundraising opportunities for charity, there is an opportunity for non-profit organizations to partner with athletic brands to create co-branded products and maximize awareness and donations for their causes.
- Textured Two-toned Midsoles
- The use of textured two-toned midsoles in running shoes presents an opportunity for shoe companies to offer new and innovative cushioning technologies that can enhance the performance of athletes.
Sectors Adopting This
- Athletic Footwear
- Creating special edition shoes to celebrate specific marathon events presents an opportunity for athletic footwear companies to capitalize on the growing popularity of running and athletic events around the world.
- Sporting Events
- Charity-focused marathons offer an opportunity for athletic companies to partner with event organizers and non-profit organizations to create meaningful impact and raise brand awareness through co-branded products.
- Non-profit
- Partnering with athletic brands to create co-branded products for charity-focused marathons presents an opportunity for non-profit organizations to maximize donations and create long-term partnerships.
