As the nation begins to safely reopen, Michelob ULTRA is encouraging fans to get active together again with a new program that allows them to trade their miles for beer and enjoy a post-workout happy hour. Dubbed the ULTRA Beer Run, the new program allows fitness-enthusiasts to trade in their running miles, planks, squats, or any act of fitness for a Michelob ULTRA beer.
To participate, consumers can download the MyCooler app to sign up. Next, upload of post-workout selfie and a screenshot of a fitness app or workout summary to the app. Michelob ULTRA will email a prepaid card valued at $5 to redeem anywhere Michelob ULTRA is sold. Fans can reap rewards monthly by staying fit.
Image Credit: Michelob ULTRA
Why This Trend Is Growing
- Fitness-branded Product Giveaways
- The concept of branded product giveaways tied to exercise offers an opportunity for businesses to connect with consumers in new ways.
- Fitness-related Rewards Programs
- Incentivizing physical fitness through rewards programs provides an opportunity for companies to build their brand identity and increase consumer loyalty.
- Personalized Fitness Apps and Programs
- Creating personalized fitness programs that can be tracked through apps offers an opportunity for businesses to leverage technology for innovative marketing strategies.
Industries Being Reshaped
- Beverage
- Offering unique promotions and rewards programs for health-conscious consumers in the beverage industry could lead to increased brand loyalty and engagement.
- Fitness
- Developing personalized fitness programs and apps that incentivize healthy habits offers an opportunity for businesses in the fitness industry to differentiate themselves and attract more users.
- Technology
- Creating technology that integrates exercise tracking and rewards programs offers an opportunity for tech companies to disrupt existing fitness and marketing industries.
