The 2019 beverage trends demonstrate that the shift toward wellness and healthy living is only continuing to grow.
Though the idea of healthy beverages is nothing new, brands have taken things to a whole new level by making drinks that can be incorporated into a healthy lifestyle. For instance, David's Tea created a set of dedicated workout teas to support physical activity. Moreover, drinks that have long been seen as healthy have become even more functional, like Vita Coco's new CBD-infused sparkling coconut water.
Also influenced by the wellness industry, the 2019 beverage trends reveal the rising popularity of non-alcoholic beers and spirits. Some examples include the no-ABV dark spirit Celtic Soul and Lowlander's 0.00 % WIT beer.
For more beverage innovations in the year ahead, check out Trend Hunter’s 2020 Trend Report.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
