Tea is a quintessentially English drink and OFFBLAK is looking to introduce its next-gen, modern tea brand to a younger demographic in the UK. OFFBLAK distinguishes itself as a direct-to-consumer lifestyle tea brand that boasts colorful blends and packaging that's equally as vibrant.
Rather than packaging its products in clunky tea canisters or boxes, the brand opts for slim packs that can be neatly stacked and set on display like books. The tea brand specifically targets what it calls "Generation T"—Millennials and Gen Z—by offering fun and functional flavors like the calming 'Squeeze Me' Orange & Jasmine and 'Future is Pink' Earl Grey & Rose. Offering something for everyone, OFFBLAK's products are organized into four main categories: Fully Charged, Chill Out, Glow and Caff Free.
OFFBLAK Targets Millennials and Gen Z with Its Modern Tea Brand
Laura McQuarrie — April 18, 2019 — Lifestyle
References: offblak & packagingoftheworld