Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,641 inspiring examples.
Trend Reports
Discover why 1,230 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,893 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,230 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,893 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,641 cutting edge ideas.

Functional Oat Milk Lattes

Pop & Bottle's Oat Milk Drinks Feature Collagen, Nootropics & More

— March 21, 2019 — Lifestyle
The sheer popularity of oat milk creates an instant selling feature when the plant-based milk alternative is added to a ready-to-drink beverage but Pop & Bottle's oat milk lattes are packed with other functional benefits.

The brand's plant-based lattes are packaged in soft pastel-colored cans that identify flavors like Classic, Vanilla, Double and Mocha. Each of these oat milk lattes is enriched with different functional ingredients like collagen, antioxidants, nootropics and adaptogens.

While coffee lovers and oat milk fans alike will be drawn to the fact that the beverages are made with fair trade, certified organic coffee beans, they will also appreciate the added benefits that are packed into the nourishing dairy-free drinks. According to Pop & Bottle's CEO and co-founder, Jash Mehta, oat milk was selected for these drinks "due to demand from our customers and because it provides a delicious, dairy-free base that complements [its] coffee."
Trend Themes
1. Functional Beverages - There is a growing trend of adding functional ingredients to beverages, such as collagen, antioxidants, nootropics, and adaptogens, to enhance their health benefits.
2. Plant-based Milk Alternatives - The popularity of oat milk as a dairy-free, plant-based milk alternative is driving innovation in the beverage industry, creating opportunities to explore different flavors and functional variations.
3. Collagen-infused Drinks - Collagen is emerging as a popular functional ingredient in drinks, offering potential for market disruption through the development of innovative collagen-infused beverages.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend by developing a wide range of functional oat milk drinks to cater to health-conscious consumers looking for innovative and nourishing alternatives.
2. Coffee Industry - The coffee industry can tap into the oat milk trend by incorporating oat milk into their products and experimenting with different functional ingredients, appealing to consumers seeking healthier and more diverse beverage options.
3. Health and Wellness Industry - The health and wellness industry can leverage the demand for functional oat milk lattes by creating innovative products that combine the benefits of plant-based milk alternatives with additional nutrients and functional ingredients.
6.2
Score
Popularity
Activity
Freshness