La Columbe's Vegan Canned Lattes are Made with Oatly Oat Milk
Laura McQuarrie — August 28, 2019 — Lifestyle
La Colombe, best known for creating the first-ever Draft Latte, will soon be releasing a new vegan canned latte made with a base of Oatly's popular oat milk. The all-new Oatmilk Draft Latte is packed into a nine-ounce can and is available in a trio of varieties: Original, Vanilla, and Caramel.
The latte is infused with nitrous oxide to create a creamy texture, which is only enhanced by the addition of oat milk, which lends itself well to creating frothy, foamy lattes.
According to La Colombe CEO and co-founder Todd Carmichael, “We are always innovating—pushing the limit to create great-tasting beverages that are also healthy and environmentally conscious. In this case, we are balancing our carbon footprint by using grain-based milks that are the most efficient and environmental way of producing a milk alternative.
The latte is infused with nitrous oxide to create a creamy texture, which is only enhanced by the addition of oat milk, which lends itself well to creating frothy, foamy lattes.
According to La Colombe CEO and co-founder Todd Carmichael, “We are always innovating—pushing the limit to create great-tasting beverages that are also healthy and environmentally conscious. In this case, we are balancing our carbon footprint by using grain-based milks that are the most efficient and environmental way of producing a milk alternative.
Trend Themes
1. Vegan Canned Lattes - Disruptive innovation opportunity: Expanding the market for ready-to-drink vegan lattes by offering new flavors and creamy texture using oat milk and nitrous oxide infusion.
2. Oat Milk - Disruptive innovation opportunity: Capitalize on the growing popularity of oat milk by incorporating it into a variety of beverage products, such as lattes, for those seeking plant-based alternatives.
3. Nitrous Oxide Infusion - Disruptive innovation opportunity: Utilize nitrous oxide infusion to create unique and creamy textures in beverages, enhancing the overall consumer experience.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Develop and market more vegan canned lattes and other beverage products made with oat milk, targeting health-conscious and environmentally conscious consumers.
2. Alternative Milk Industry - Disruptive innovation opportunity: Explore new ways to incorporate oat milk into a range of products beyond traditional dairy alternatives, tapping into the growing demand for plant-based milk options.
3. Food and Beverage Packaging Industry - Disruptive innovation opportunity: Design innovative and sustainable packaging solutions for ready-to-drink lattes and other beverages, considering eco-friendly materials and functional design features.
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