During Expo West 2022, Verve Coffee Roasters, a specialty coffee company based in Santa Craz, announced the launch of its new ready-to-drink (RTD) Flash Brew Oatmilk Latte beverages. The new premium plant-based coffees will be offered in three flavors: Original, Lavender, and Chocolate.
Flash Brew Oatmilk Latte is the newest version of the brand's widely popular Direct Trade Flash Brew, which made its debut in 2018. The new offering uses a proprietary oat milk recipe that has been specifically designed to leverage Verve's nitro-infused coffee while maintaining a well-balanced flavor profile.
“Verve’s Oatmilk Latte is for someone who expects a high level of quality, intentionality and ingredient selection. In our minds, a beverage that is designed for on-the-go consumption is not exempt from the meticulous crafting process that all of our products go through,” said Verve’s Head of RTD, Baker Carroll.
Image Credit: Verve Coffee
Key Themes Behind This Trend
- Nitro-infused Beverages
- Opportunity for beverage companies to innovate by infusing nitrogen into various types of beverages for unique textures and flavors.
- Premium Plant-based Coffees
- Opportunity for plant-based food and beverage companies to offer high-quality and innovative coffee products to the market.
- Proprietary Milk Recipes
- Opportunity for food and beverage companies to create their own unique milk recipes to enhance the flavors and textures of their products.
Where This Applies
- Beverage Industry
- Beverage companies can expand their product lines by creating nitro-infused beverages that offer unique textures and flavors.
- Plant-based Food and Beverage Industry
- Plant-based food and beverage companies can continue to innovate and offer premium coffee products to meet the growing demand for plant-based options.
- Dairy-free Milk Industry
- Companies specializing in dairy-free milk alternatives can explore the use of proprietary milk recipes to differentiate their products in the market.
