Pernod Ricard's Celtic Soul is a Non-Alcoholic Blend of Distilled Spirits
Laura McQuarrie — July 19, 2019 — Lifestyle
References: sainsburys & thespiritsbusiness
Pernod Ricard UK is delivering a new non-alcoholic beverage to consumers in the form of Celtic Soul, a non-alcoholic blend of distilled dark spirits. The no-ABV product boasts alluring notes of sweet vanilla, spices and oak, and was created by Craig Hutchison, founder and managing director of gin alternative Ceder’s, who says: "The mindset of the drinker has changed and to have a sophisticated drink doesn’t mean it has to contain alcohol. It’s about the ritual, the serve, the taste and the adult price point." From July 22nd onward, Celtic Soul will exclusively be available through Sainsbury's for £25.
The demand for no-alcohol and even low-alcohol products is only continuing to grow and Celtic Soul fills a void in the market specifically for dark spirits.
The demand for no-alcohol and even low-alcohol products is only continuing to grow and Celtic Soul fills a void in the market specifically for dark spirits.
Trend Themes
1. No-alcohol Dark Spirits - The rise of no-alcohol and low-alcohol beverages presents an opportunity for the development of non-alcoholic dark spirits like Celtic Soul.
2. Sophisticated Non-alcoholic Drinks - Consumers seeking sophisticated drink options without alcohol are driving the market for non-alcoholic blends of distilled spirits like Celtic Soul.
3. Changing Mindset on Alcohol Consumption - The changing mindset of drinkers towards alcohol consumption creates a space for non-alcoholic dark spirits that prioritize taste, ritual, and experience.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can capitalize on the growing demand for non-alcoholic alternatives by developing and marketing no-alcohol dark spirits.
2. Hospitality & Bars - Bars and restaurants can cater to a wider range of customers by adding non-alcoholic dark spirits like Celtic Soul to their menus, offering a sophisticated option for non-drinkers.
3. Retail and Distribution - Retailers and distributors can tap into the expanding market for no-alcohol beverages by stocking and promoting non-alcoholic dark spirits like Celtic Soul.
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