Pernod Ricard UK is delivering a new non-alcoholic beverage to consumers in the form of Celtic Soul, a non-alcoholic blend of distilled dark spirits. The no-ABV product boasts alluring notes of sweet vanilla, spices and oak, and was created by Craig Hutchison, founder and managing director of gin alternative Ceder’s, who says: "The mindset of the drinker has changed and to have a sophisticated drink doesn’t mean it has to contain alcohol. It’s about the ritual, the serve, the taste and the adult price point." From July 22nd onward, Celtic Soul will exclusively be available through Sainsbury's for £25.
The demand for no-alcohol and even low-alcohol products is only continuing to grow and Celtic Soul fills a void in the market specifically for dark spirits.