Hops are no longer key ingredients in only IPAs and other beers but also a growing number of hoppy, non-alcoholic beverages. Although aromatic hops can be bitter and intense, which is why many IPAs are so polarizing, non-drinkers are looking for ways to experience the popular ingredient without the alcohol content.
While many of these hop-forward beverages take the form of alcohol-free beers, others are based on everything from lemonade and tea to sparkling water. Snake River Brewing's Snake River Seltzer is branded as "sparkling hop water" and it is made with just a few simple ingredients, including water, hops and ascorbic acid. As many people are looking for drinks that are full of refreshment and flavor, these hop-forward beverages offer different reinterpretations of popular beer styles that won't leave them feeling worse for the wear.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
