Just in time for Sober October, Nirvana Brewery added to its collection of alcohol-free offerings with the all-new Bavarian Helles Lager, a non-alcoholic lager with a golden color. The flavor-forward beer boasts just 0.3% ABV and is said to have notes of biscuits, Hallertauer hops and a nectar finish. The brewery chose to explore this specific style of beer because of its ingredient simplicity and complex flavors.
A new wave of alcohol-free products are emerging to address the fact that many people don't find the taste of non-alcoholic beverages pleasing. As Nirvana’s co-founder Becky Kean describes: “I enjoy a good lager myself, but the mainstream alcohol-free lagers really didn’t tickle my taste buds. They’re often an afterthought to breweries’ portfolios, or simply a de-alcoholized version of their existing alcoholic offering."