BrewDog recently released an alcohol-free IPA called Punk AF that reimagines its Punk IPA with just 0.5% ABV. This new brew was created to deliver all of the taste of the flagship product, proving to people that alcohol-free is not free from flavor. Punk AF is made with eight varieties of hops that create notes that are juicy, tropical and fruity, as well as grassy and resinous with a bitter finish.
Notably, BrewDog first got its start by attempting to break the record for the strongest beer ever brewed—now, its portfolio includes two alcohol-free beer products.
As many consumers are now interested in exploring low- and no-alcohol products, many brands are reworking signature products to deliver a familiar yet different experience.