Appealing to health-conscious, active consumers who are passionate about mindful drinking, a range of performance beer products are emerging in the alcohol industry. Beyond providing something tasty for people to consume at social gatherings, these products are being purposefully created to help athletic consumers recover and refuel. While some performance beer products are low in calories or entirely non-alcoholic, others are enriched with vitamins and protein. And although craft beer products are often put together with pleasing flavors purely for the sake of taste, this new wave of functional beer products boast health-amplifying ingredients like anti-inflammatory, protein-rich bee pollen or chia seeds.
Some notable performance beer products to know include the Harpoon Rec. League Beer, which was created as a hydrating, low-ABV post-workout refreshment, and the electrolyte- and nutrient-rich FKT Pale Ale by Sufferfest.
From Athletic Alcohol-Free Beers to Vitamin-Rich Healthy Beers
Athlete-Inspired Pales Ales
FKT Pale Ale is the First Electrolyte-Infused and Nutrient-Rich Beer
Gluten-Free Athletic Libations
Sufferfest Beer is Ideal for Athletes to Enjoy After a Workout
Celebratory Marathon Beers
Lululemon Created 'Run on Saison' Beer Just for Boston Marathon Runners
Ghost Train Brewing Company Launched a 4% ABV 'Light Lager'
Better-for-You Performance Beers
Sufferfest's Kolsch-Style Beer Targets Athletic Consumers
Crisp Athletic Beers
Marathon Brewing's '26.2 Brew' is a Better-for-You Reward for Athletes
Thirst-Quenching Post-Workout Beers
The Harpoon Rec. League Beer Helps You Hydrate and Recover
Health-Focused Organic Beers
Michelob Ultra Pure Gold Is an All-Natural Brew By Anheuser-Busch
Athletic Alcohol-Free Beers
The Athletic Brewing Run Wild Non-Alcoholic IPA is Refreshing
Vitamin-Rich Healthy Beers
'Hop Heart' is a Craft Beer with Vitamin B6 to Support Heart Health