Michelob Ultra is continuing its commitment to health with its new premium brew Michelob Ultra Pure Gold. The new health-focused beer is made from organic grains, contains no artificial colors or flavorings and has 85 calories and 2.5 carbs. Produced by the Anheuser-Busch brand, this new healthy beer is tapping into a new organic-focused market, as it is one of the few big breweries coming out with a light beer made from organic ingredients.
The beer brand has been working on Michelob Ultra Pure Gold over the last couple of years and even went as far as to have its brewery in Cartersville, Georgia certified as an organic brewery. Anheuser-Busch will be promoting the beer and company through a local and digital media campaign, courtesy of digital shop Laundry Service. The brand has also partnered with pro-surfer Kelly Slater, who will serve as a brand ambassador for the health-focused brew.
Image Credit: Anheuser-Busch