Popular light beer brand Michelob ULTRA has partnered with golf apparel company Bad Birdie to launch the 'ULTRABAD' golf wear collection.
No doubt, the sport-oriented collaboration is on-brand for Michelob ULTRA, which distinguishes itself from other beers by promoting a healthy, active lifestyle. The limited-edition collection includes a range of cohesively designed items consisting of t-shirts, button-ups, sweaters, hats, and accessories. The two standout items, however, are a black pullover hoodie and a heavily patterned golf shirt dubbed the 'ULTRABAD Hoodie' and the 'ULTRABAD Golf Polo.'
The hoodie features a large illustration of a golf cart on the back with the "ULTRABAD" logo underneath, while the chest dons an embroidered can of Michelob ULTRA. Meanwhile the 'ULTRABAD Golf Polo' presents a shiny, blueish-white material dressed in a variety of animated graphics including golf clubs, carts, and balls.
What's Driving This Trend
- Branded Golf Apparel
- Companies teaming up to create branded golf apparel shows the potential for disruptive innovation in the golf and fashion industry.
- Healthy Lifestyle Promotion
- Marketing a beer brand for its health benefits instead of just its taste opens up opportunities for disruptive innovation in the beverage industry.
- Limited Edition Collections
- Limited edition collections can create a sense of urgency and exclusivity, driving sales and opening up opportunities for disruptive innovation in the fashion industry.
Who This Affects Most
- Golf Apparel
- The golf apparel industry can benefit from partnering with brands to create unique, limited edition designs that showcase personality and promote healthy living.
- Beer
- The beer industry can benefit from promoting health and active lifestyles, rather than just the taste of the product.
- Fashion
- Limited edition collections that showcase personality and collaborate with brands in other industries can drive sales and bring disruptive innovation to the fashion industry.
