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Top 100 Branding Ideas in March

From Upscale Drink Rebranding to Colorful Hard Candy Jewelry

— March 25, 2018 — Marketing
The top March 2018 branding ideas see a number of companies offering a range of better-for-you products, as well as launching campaigns that push for positive societal change.

Millennial pink beverages, better-for-you ice cream and sparkling beverages are some of the must-have food and beverage products of the moment, making these categories highly competitive. LaCroix is a leader in the sparkling water market, but PepsiCo recently launched 'Bubly' as a refreshing alternative. Similarly, many brands are hoping to see the same success as Halo Top by launching their own iterations of low-calorie, high-protein frozen desserts.

Brands like CoverGirl, Lush Cosmetics and Absolut Vodka recently launched conversation-sparking campaigns to push for greater inclusivity, diversity and transparency within advertising. In an effort to celebrate love in and support the LGBTQ community, Suitsupply launched its 'Find Your Perfect Fit' campaign, which was met by an expected amount of backlash—ultimately helping the brand better connect with consumers who are aligned with its beliefs.
7
Score
Popularity
Activity
Freshness
100
Trans-Supporting In-Store Campaigns
Trans-Supporting In-Store Campaigns
LUSH is Expanding its #TransRightAreHumanRights Campaign
<
99
Paleolithic Diet-Inspired Supplements
Paleolithic Diet-Inspired Supplements
The Clovis Culture 'Perfect Paleo Powder' is All-Natural
<
98
Child-Friendly Protein Powders
Child-Friendly Protein Powders
The Sneakz Vegan Protein Powder is Packed with Nutrients
<
97
Conveniently Prepared Chicken Breasts
Conveniently Prepared Chicken Breasts
PERDUE Fresh Cuts Require Minimal Preparation to be Cooked
<
96
Amorous Gin Spirits
Amorous Gin Spirits
Eden Mill is Launching a Special-Edition 'Love Gin' for Valentine's Day
<
95
Coconut-Infused Nut Butters
Coconut-Infused Nut Butters
Betsy's Best Toasted Coconut Cashew Butter with Chia Seeds is non-GMO
<
94
Seasoning-Branded Beef Jerkys
Seasoning-Branded Beef Jerkys
The Red Truck McCormick Grill Mates Beef Jerkys are Bold and Smoky
<
93
Expressive Coffee Packaging
Expressive Coffee Packaging
Quills Coffee Created a Trio of Fun Valentine's Day Coffee Bags
<
92
Plant Protein Pancake Mixes
Plant Protein Pancake Mixes
The Castle Kitchen Pancake and Waffle Mixes are Satisfying
<
91
Solar-Dried Snack Bars
Solar-Dried Snack Bars
The MightyBee 'Bananito' Vegan Banana Bars are an Eco-Friendly Snack
<
90
Refrigerated Protein-Rich Meals
Refrigerated Protein-Rich Meals
The New Bob Evans Farms 'Family Classics' Meals are Satisfying
<
89
Fine Fragrance-Inspired Cosmetics
Fine Fragrance-Inspired Cosmetics
The Old Spice Red Collection Features All-New High-End Scents
<
88
Revolutionary Chemical-Free Sweeteners
Revolutionary Chemical-Free Sweeteners
Royal Ingredients 'HEYLO' is Free of Artificial Ingredients
<
87
Complimentary Dairy Product Giveaways
Complimentary Dairy Product Giveaways
Chobani is Offering Consumers Free Yogurt to Ignite Interest
<
86
Microwaveable Mexican Snack Chips
Microwaveable Mexican Snack Chips
The Hola Nola Foods Red Beans & Rice Chips are Satisfying
<
85
Bold Bottled Chocolate Drinks
Bold Bottled Chocolate Drinks
The Starbucks Molten Chocolate Iced Latte is Ready-to-Drink
<
84
Feminine Gin Liqueurs
Feminine Gin Liqueurs
'Pomp and Whimsy' is a New Spirit That's "Tailored to the Female Palate"
<
83
Royalty-Inspired Gin Bottles
Royalty-Inspired Gin Bottles
Tanqueray Rangpur was Given a Raj-Inspired Bottle Design
<
82
Upscale Drink Rebranding
Upscale Drink Rebranding
B&B Studio Reveled a Luxury New Brand for Firefly Drinks
<
81
Slow-Release Sports Drinks
Slow-Release Sports Drinks
The KILL CLIFF 'ENDURE' Drink Supports Sustained Hydration
<
80
Fruity Mainstream Artisan Colas
Fruity Mainstream Artisan Colas
Coca-Cola Introduced Two New Coke Flavors Inspired by Craft Sodas
<
79
Cheesy Tomato Appetizer Chips
Cheesy Tomato Appetizer Chips
The Ruffles Mozzarella 'n Marinara Chips are Packed with Flavor
<
78
Risqué Cider Labeling
Risqué Cider Labeling
Fruit Twerk Ciders Feature Playful, Tongue-in-Cheek Images
<
77
Intensive Training Sports Gels
Intensive Training Sports Gels
The OutPlay 'LactiGo' Workout Gel Relieves Soreness
<
76
Olympic Medal-Inspired Donuts
Olympic Medal-Inspired Donuts
Krispy Kreme's New Hershey’s Gold Doughnut Celebrates the Olympics
<
75
Comical Gingerbread Gifts
Comical Gingerbread Gifts
This Festive Gingerbread Gift Box is a Playful Present for Clients
<
74
Young Consumer-Targeted Libations
Young Consumer-Targeted Libations
The Two Hats Light Beer is Infused with Fruity Flavors
<
73
Authentic Sauce Jars
Authentic Sauce Jars
The Monache Rosse Brand Offers Tomato Sauces in Elegant Packaging
<
72
Sharing-Focused Chocolate Branding
Sharing-Focused Chocolate Branding
The KitKat Senses Box Contains 20 Wrapped Treats to Share
<
71
Better-For-You Seafood Meals
Better-For-You Seafood Meals
The New SeaPak Selections Products are Packed with Protein
<
70
Children-Modeled Clothing Lines
Children-Modeled Clothing Lines
Helmut Lang Released a Conceptual Spring Line Modeled by Kids
<
69
Vegan-Targeted Supplements
Vegan-Targeted Supplements
The 'Complete Vegan' Supplements Cater Those with Plant-Based Diets
<
68
Travel-Friendly Protein Bars
Travel-Friendly Protein Bars
The Wolo WanderSnacks 'WanderBars' Bars are Ready to Hit the Road
<
67
Artisanal Non-Dairy Frozen Desserts
Artisanal Non-Dairy Frozen Desserts
The New Halo Top Ice Creams Feature Fan-Favorite Flavors
<
66
Powdered Single Herb Supplements
Powdered Single Herb Supplements
The Nature's Way Single Herb Powders are Premium
<
65
Doctor-Formulated Brain Supplements
Doctor-Formulated Brain Supplements
These Products from Garden of Life Increase Mental Sharpness
<
64
Luxuriously Branded Rye Whiskeys
Luxuriously Branded Rye Whiskeys
Bulletproof Created an Upscale Identity for Fort Hamilton Rye
<
63
Color-Coded Face Mask Packaging
Color-Coded Face Mask Packaging
The Müller Beauty Glam Branding Targets Young Consumers
<
62
Monk Fruit-Sweetened Gelato
Monk Fruit-Sweetened Gelato
The New Talenti Low-Sugar Gelato Comes in Three Tasty Flavor Options
<
61
Korean Cuisine-Inspired Salads
Korean Cuisine-Inspired Salads
The Sweet & Spicy Korean Chopped Salad Kit is Quick to Prepare
<
60
Texturized Juice Drinks
Texturized Juice Drinks
The Fruktomania Juice Range Contains Particles of Real Fruit
<
59
Balanced Fruit Juice Drinks
Balanced Fruit Juice Drinks
The Robinsons Fruit Shoot Juiced is Half Juice and Half Water
<
58
Protein-Rich Chocolate Snacks
Protein-Rich Chocolate Snacks
These New Dove Chocolates are Packed with Cashews and Almonds
<
57
Plant-Based Infant Food Lineups
Plant-Based Infant Food Lineups
These New Sprout Foods Products are All Organic
<
56
Cannabis-Infused Botanical Beverages
Cannabis-Infused Botanical Beverages
Monk Provisions Offers Healthy and Flavorful Drinks
<
55
Fresh Juice-Infused Packaged Drinks
Fresh Juice-Infused Packaged Drinks
These Lipton Iced Teas Have a Splash of Real Juice
<
54
Mediterranean-Inspired Baby Foods
Mediterranean-Inspired Baby Foods
The New Piccolo Pots are Made with Flavorful Yet Healthy Recipes
<
53
Chicken-Scented Valentines
Chicken-Scented Valentines
KFC is Giving Away Scratch N Sniff Valentines That Smell Like Chicken
<
52
Minimalist Drugstore Cosmetics
Minimalist Drugstore Cosmetics
Covergirl's Rebranded Products Boast Black and White Packaging
<
51
Rose Petal-Infused Ciders
Rose Petal-Infused Ciders
The Crispin Cider Company 'Crispin Rosé' Has Pear and Apple Juices
<
50
Branded Organic Snack Packages
Branded Organic Snack Packages
These Crunch Pak Disney Snacks are Perfect for School Lunches
<
49
Romantic Soft Drinks
Romantic Soft Drinks
OurCreative's Bonds Cucumber Beverage Received a Makeover for Valentine's
<
48
Cheeky Chicken Apology Ads
Cheeky Chicken Apology Ads
KFC Apologizes for Its UK Chicken Shortage with a Clever Ad
<
47
Nostalgic Red Pinball Machines
Nostalgic Red Pinball Machines
Supreme's Pinball Machine is an Unexpected Collaboration
<
46
Plant-Based Beverage Packaging
Plant-Based Beverage Packaging
So Delicious Dairy Free Has Unveiled a New Sustainable Bottle
<
45
Inexpensive Musician-Approved Wines
Inexpensive Musician-Approved Wines
The 'Diving Into Hampton Water' Rosé is Refreshing and Light
<
44
Recyclable Meat Packaging
Recyclable Meat Packaging
The Dalehead Foods New Packaging Focuses on Unnecessary Waste
<
43
Low-Fat Protein-Rich Ice Creams
Low-Fat Protein-Rich Ice Creams
The Three Twins 'Slim Twin' Ice Cream Has a Premium Recipe
<
42
Vitiligo Model-Inclusive Beauty Campaigns
Vitiligo Model-Inclusive Beauty Campaigns
Amy Deanna is a Part of Covergirl's Diverse Campaign
<
41
Egg-Requiring Breakfast Kits
Egg-Requiring Breakfast Kits
'Just Crack an Egg' Meal Kits Need Only a Fresh Egg and a Microwave
<
40
Creative Food Pairing Competitions
Creative Food Pairing Competitions
Trader Joe's is Asking Customers to Dream Up New Food Mash-Ups
<
39
Music-Focused Interactive Marketing
Music-Focused Interactive Marketing
Sonos' 'Song Stories' Series Brings Fans a Unique Experience
<
38
Chair Production Narratives
Chair Production Narratives
This Animation Tells the Story of Five Iconic Emeco Chair Designs
<
37
Nordic Flavor Ice Creams
Nordic Flavor Ice Creams
The Valio Lactose-Free Ice Creams are Available in Finland and Russia
<
36
Friendly Calorie-Free Fruit Sodas
Friendly Calorie-Free Fruit Sodas
PepsiCo Has Announced the New 'Bubly' Sparkling Water Beverages
<
35
Prepackaged Ice Cream Sundaes
Prepackaged Ice Cream Sundaes
The Blue Bunny Load’d Sundaes Can be Enjoyed Out of the House
<
34
Mood-Boosting Coffee Packaging
Mood-Boosting Coffee Packaging
formascope design's 'OKAY Coffee' Shows the Beverage's Benefits
<
33
Enriched Functional Teas
Enriched Functional Teas
Twinings SuperBlends Provides a Boost with Added Vitamins and Minerals
<
32
High-Protein Cottage Cheese Flavors
High-Protein Cottage Cheese Flavors
These Flavors from Muuna Cottage Cheese are Research-Backed
<
31
Dairy-Free Probiotic Yogurts
Dairy-Free Probiotic Yogurts
The Califia Culture Blend is Vegan-Friendly and Gluten-Free
<
30
Colorful Hard Candy Jewelry
Colorful Hard Candy Jewelry
Jolly Rancher Created Jewelry That Looks Just Like the Candy
<
29
Frozen Organic Artisan Desserts
Frozen Organic Artisan Desserts
The New Alden's Organic Ice Cream Treats are Premium and Tasty
<
28
Vegetable-Packed Snack Bars
Vegetable-Packed Snack Bars
Naked Fruit, Nut & Veggie Bars are Free of Artificial Preservatives
<
27
Airline Logo Updates
Airline Logo Updates
The Lufthansa Logo Now Features a Plain Blue Background
<
26
Minimalistic Cleaning Product Packaging
Minimalistic Cleaning Product Packaging
These 2GoBrand Packages Hide Stylish Products Within
<
25
High Fashion-Mimicking Bombers
High Fashion-Mimicking Bombers
Supreme's Faux Fur Streetwear Jacket is a Tribute to Fendi
<
24
Transparent Vodka Campaigns
Transparent Vodka Campaigns
The Newest Absolut Vodka Campaign Focuses on Sustainability
<
23
Lenticular Printing Packaging
Lenticular Printing Packaging
Lenticular Printing gives a Second Wind to Fun Packaging
<
22
Preservative-Free Frozen Meals
Preservative-Free Frozen Meals
The Crazy Cuizine Asian Bowls are Complete Meals to Enjoy Whenever
<
21
Collaged Coffee Packaging
Collaged Coffee Packaging
The KRANK Kustom Kaffeine Branding is Eye-Catching and Artistic
<
20
Sweetener-Free Dried Fruits
Sweetener-Free Dried Fruits
The Graceland Fruit No Added Sugar Dried Cranberries are Fiber-Rich
<
19
Gilded Fast Food Burgers
Gilded Fast Food Burgers
McDonald's is Giving Away a Big Mac Ring Dubbed the 'Bling Mac'
<
18
Understated Cafe Branding
Understated Cafe Branding
The Dayrooms Café Boasts an Elegant Visual Identity
<
17
Simplistic Swag Bags
Simplistic Swag Bags
Mapt Gear is Printing Trade Show Gift Bags Without the Use of Brand Logos
<
16
Florally Romantic Ice Creams
Florally Romantic Ice Creams
The Häagen-Dazs Cherry Blossom Ice Cream is Limited-Edition
<
15
Faux Paparazzi-Inspired Subway Ads
Faux Paparazzi-Inspired Subway Ads
Ads Promoting Yeezy Season Six Have Appeared Around NYC Subways
<
14
Giftable Perfume Packaging
Giftable Perfume Packaging
The Abracadabra Perfume Collection Was Created by Noreste
<
13
Moody Restaurant Branding
Moody Restaurant Branding
Foreign Policy's One Night Only Branding References Americana
<
12
Inclusive Ad Campaigns
Inclusive Ad Campaigns
The 'Find Your Perfect Fit' Campaign Celebrates the LGBTQ Community
<
11
Crunchy Upcycled Plantain Snacks
Crunchy Upcycled Plantain Snacks
The Barnana Plantain Chips are Fried in Coconut Oil
<
10
Premium Millennial Skincare
Premium Millennial Skincare
BYBI's Beauty Products are Cruelty-Free, Vegan and All-Natural
<
9
Digitally Focused Brand Identities
Digitally Focused Brand Identities
The Ericsson Rebrand Prioritizes Digital Displays Over Physical
<
8
Haute Couture GIFs
Haute Couture GIFs
Prada Launched Instagram GIFS for the Fall/Winter 2018 Season
<
7
Edible Emoji Fragrance Promos
Edible Emoji Fragrance Promos
The KKW Emoji Fragrance Press Kits Came in a Giant Chocolate Heart
<
6
Accessibility-Focused Healthy Meals
Accessibility-Focused Healthy Meals
7 Pack Aims to Enhance the Allure Around Nutritious Meals
<
5
Animated Preserved Food Packaging
Animated Preserved Food Packaging
NORD STREAM Offers a Modern Take on Preserved Seafood
<
4
Playful Window Displays
Playful Window Displays
Hermès Commisioned a Game-Like Window Display for Its Tokyo Location
<
3
Style-Referencing Streetwear Lines
Style-Referencing Streetwear Lines
ManhattanKnights' New Range References New York Fashion Culture
<
2
Immersive Sneaker Hotel Activations
Immersive Sneaker Hotel Activations
The Converse One Star Hotel Features Celebrity-Curated Spaces
<
1
Inspiring Kombucha Bottles
Inspiring Kombucha Bottles
Muse + Metta's Minimalist Packaging Beautifully Presents a Health Drink
<