Branding and marketing company Bulletproof created a new packaging and brand identity for the new Alec Clack Spirits' Fort Hamilton rye whiskey. Produced in Brooklyn, New York, the new product is designed to embody an authentic American story by making a rye named after Alexander Hamilton's passionate spirit and rebellion with the militia 'Hearts of Oak' from 1775.
Fort Hamilton features a detailed storytelling label that is paired with an intricate hand-crafted illustration of Hamilton's revolt against the British, celebrating the art of an unconquerable spirit.
With the classically known cannon battle scene printed on copper foiling against a blue background, Fort Hamilton rye whiskey offers distinct and original branding.
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