BYBI (By Beauty Insiders) launched as an all-new skincare company in 2017 that specializes in making products that are only 100% natural, vegan and cruelty-free.
The Millennial-targeted range boasts skincare solutions like the multipurpose 'Babe Balm,' purifying 'Detox Dust' and 'Mega Mist,' which boasts hyaluronic acid but in the form of a toner. As well as having product names that will catch the eyes of young, savvy consumers who prioritize self-care, the packaging of the products developed by Studio Parallel stand out for their approach to color. While many high-end skincare products embrace achromatic schemes to convey a sense of luxury, BYBI boldly embraces color on both its primary bottles and tubes, as well as its secondary package box designs.
Premium Millennial Skincare
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Gold-Flecked Sheet Masks
Male-Targeted Bath Bombs
Crafty Holiday Packaging
Unicorn-Themed Face Masks