BYBI (By Beauty Insiders) launched as an all-new skincare company in 2017 that specializes in making products that are only 100% natural, vegan and cruelty-free.
The Millennial-targeted range boasts skincare solutions like the multipurpose 'Babe Balm,' purifying 'Detox Dust' and 'Mega Mist,' which boasts hyaluronic acid but in the form of a toner. As well as having product names that will catch the eyes of young, savvy consumers who prioritize self-care, the packaging of the products developed by Studio Parallel stand out for their approach to color. While many high-end skincare products embrace achromatic schemes to convey a sense of luxury, BYBI boldly embraces color on both its primary bottles and tubes, as well as its secondary package box designs.
What's Driving This Trend
- Natural Skincare
- Opportunity for disruptive innovation in developing skincare products that are 100% natural, vegan, and cruelty-free.
- Millennial-targeted Products
- Opportunity to create skincare solutions with catchy product names and packaging that appeal to young, savvy consumers.
- Colorful Packaging
- Opportunity to stand out in the high-end skincare industry by embracing bold and vibrant colors in product packaging.
Who This Affects Most
- Skincare
- Disruptive innovation potential in creating a range of skincare products that cater specifically to millennial consumers, offering all-natural and cruelty-free options.
- Beauty
- Opportunity to develop beauty products that prioritize self-care and target the millennial market segment, aligning with their values of natural, vegan, and cruelty-free ingredients.
- Packaging
- Disruptive innovation potential in the packaging industry by reimagining high-end skincare packaging with vibrant colors and visually appealing designs.
