Dominika Minarovic and Elsie Rutterford, the founders behind BYBI Beauty, introduced their newest venture, Rayro, as a kids-first personal care brand that will bring fun and play to daily rituals. The brand's first products are set to launch in September 2025, beginning with refillable sun creams, eczema balms and other personal care essentials packaged in toy-like formats.
Both mothers and entrepreneurs, the co-founders recognized how isolating early parenthood can be and how everyday tasks often turn into struggles. With Rayro, they set out to create not just smart products but a support system that brings comfort and joy to parents during challenging moments. In just two months, Rayro has found its community on TikTok, uniting over 2,500 followers on its @twotiredmums account.
What Makes This Trend Stand Out
- Toy-inspired Packaging
- Toy-like packaging for personal care products creates new avenues for engaging children in health and hygiene routines.
- Community-driven Brands
- Brands tapping into community platforms like TikTok to build consumer connections offer unique marketing advantages.
- Refillable Product Lines
- Refillable personal care products reduce waste and appeal to environmentally conscious consumers.
Sectors Adopting This
- Children's Personal Care
- The children's personal care industry is primed for growth with product designs focused on child engagement and parent convenience.
- Parent-focused Wellness
- Industries catering to parent wellness can innovate by blending skincare with emotional support systems.
- Sustainable Packaging
- The demand for fun, eco-friendly packaging in personal care presents opportunities for sustainable material developers.
