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Top 100 Cosmetics Trends in March

From Liquid Gold Highlighters to Fragrance-Carrying Bracelets

— March 24, 2018 — Fashion
These March 2018 cosmetics trends showcase a vast selection of makeup and skincare products, as well as unique fragrances that have recently hit store shelves.

One campaign that especially stands out comes from CoverGirl, with the popular beauty brand choosing to promote its 'truBLEND Foundation' line with model Amy Deanna as a spokesperson. As Deanna has vitiligo, a skin condition that affects the levels of pigment in the skin, she functions as the perfect representative to speak to the beauty in uniqueness, and embracing one's differences by enhancing them in their beauty routine, rather than trying to hide them.

Also featured are the 'Lilo & Stitch' makeup brushes that were created by Box Lunch. A total of five brushes comprise the collection, and a large Stitch figure that has a hollowed center is included, which functions as a holder.
6.5
Score
Popularity
Activity
Freshness
100
Tailor-Made Mascaras
Tailor-Made Mascaras
Eyeko's 'Bespoke Mascara' Features a Customizable Formula and Applicator
<
99
Multi-Purpose Berry Balms
Multi-Purpose Berry Balms
The 101 Ointment Offers a Solution to Dryness In Many Forms
<
98
Affordable Natural Eye Creams
Affordable Natural Eye Creams
The LilyAna Naturals Eye Cream is Made with Rosehip and Hibiscus
<
97
Wizardly Lipstick Lines
Wizardly Lipstick Lines
Storybook Cosmetics Created the 'Wizardry and Witchcraft Liquid Lipsticks'
<
96
Weightless SPF Foundations
Weightless SPF Foundations
Amore Pacific Created the New Color Control Cushion Compact
<
95
High-Adherence Primers
High-Adherence Primers
The Ordinary Offers a Highly Effective Silicone-Based Primer
<
94
Soothing Makeup Removers
Soothing Makeup Removers
Saje's Complete Makeup Remover Calms with Lavender and Chamomile
<
93
Creamy Charcoal Masks
Creamy Charcoal Masks
One Love Organics' 'Love + Charcoal Masque' Moisturizes with Cupuacu Butter
<
92
Vegan Lash Liners
Vegan Lash Liners
Kat Von D Beauty is Set to Launch the World's First Vegan Lash Liner
<
91
Metallic Rainbow Highlighter Sets
Metallic Rainbow Highlighter Sets
Stila's Glitter and Glow Highlighter Set Will Last All Day
<
90
Nourishing Free-From Cosmetics
Nourishing Free-From Cosmetics
Han Skin Care Cosmetics Crafts Pure, High-Quality Cosmetics
<
89
Smoothing Silk Primers
Smoothing Silk Primers
'The Silk Canvas Face Primer' from Tatcha Features Silk Extracts
<
88
Subtle Heart-Shaped Lipsticks
Subtle Heart-Shaped Lipsticks
The Mystic Love Lipsticks Offer Color and Hydration
<
87
Transformative Skincare Sets
Transformative Skincare Sets
The Omega Polish Takes on New Properties When Combined with a Gel
<
86
Aromatically Energizing Deodorants
Aromatically Energizing Deodorants
Little Moon Essentials' Natural Deodorant Reduces Exhaustion
<
85
Mobile Browser Makeup Try-Ons
Mobile Browser Makeup Try-Ons
Coty's COVERGIRL Experience Does Not Require an App Download
<
84
One-Step Skincare Solutions
One-Step Skincare Solutions
IT Cosmetics' 'Confidence in a Cleanser' provides
<
83
California-Inspired Cosmetics
California-Inspired Cosmetics
Pèrsona Cosmetics' Cali Glow Highlighters Take Cues from the Coast
<
82
Tri-Phase Liquid Lotions
Tri-Phase Liquid Lotions
Origins' 'Three Part Harmony' Delivers Multiple Treatments at Once
<
81
Exfoliating Rice Cleansers
Exfoliating Rice Cleansers
Origins' Cleanser Stick Lightly Buffs Skin with White and Purple Rice
<
80
Reparative Coconut Lip Salves
Reparative Coconut Lip Salves
KVossNYC's Lip Balm Products are Packaged in Small Glass Pots
<
79
De-Puffing Eye Creams
De-Puffing Eye Creams
The Sunday Riley Brand Offers a Highly Effective Eye Care Cream
<
78
Radiance-Boosting Skincare Sprays
Radiance-Boosting Skincare Sprays
IT Cosmetics' 'Miracle Water 3-in-1 Tonic' Prevents Wrinkles
<
77
Fine Fragrance-Inspired Cosmetics
Fine Fragrance-Inspired Cosmetics
The Old Spice Red Collection Features All-New High-End Scents
<
76
Enzyme-Powered Lip Balms
Enzyme-Powered Lip Balms
The PRO Restorsea LipMagic Treats Layers of Skin That Form with Age
<
75
Kombucha Facial Treatments
Kombucha Facial Treatments
This Black Tea Kombucha Facial Fights Pollution
<
74
Vibrant Double-Sided Mascaras
Vibrant Double-Sided Mascaras
Urban Decay's Double Team Mascara Arrives in Five Bright Shades
<
73
Shimmering Eyeshadow Palettes
Shimmering Eyeshadow Palettes
Makeup Forever's Star Lit Glitter Palette Features Six Shades
<
72
Hawaiian Alien-Themed Palettes
Hawaiian Alien-Themed Palettes
The 'Lilo & Stitch' Ohana Eyeshadow Palette Boasts Tropical Colors
<
71
Affordable Designer Cosmetics
Affordable Designer Cosmetics
E.L.F and Christian Siriano Partnered to Offer High-End Cosmetics
<
70
Powerful All-Weather Hairsprays
Powerful All-Weather Hairsprays
Finesse's New 'Power Mist' Provides Extreme Hold for a Low Price
<
69
Anniversary-Celebrating Lipstick Trios
Anniversary-Celebrating Lipstick Trios
Kylie Cosmetics' Posie K Trio Features the Pink-Hued Shade
<
68
Fiery Mini Makeup Palettes
Fiery Mini Makeup Palettes
Urban Decay's Petite Heat Palette is Available in an On-the-Go Size
<
67
Glittery Red Makeup Brushes
Glittery Red Makeup Brushes
Lime Crime's Hot Stuff Glitter Brush Set Features Heart-Shaped Glitter
<
66
Summery Baked Powder Palettes
Summery Baked Powder Palettes
bareMinerals Offers a Crystalline Glow Bronzer & Highlighter Palette
<
65
Updated Celebrity Highlighting Sticks
Updated Celebrity Highlighting Sticks
KKW Beauty Now Offers Individal Contour and Highlight Sticks
<
64
Retinol-Free Preservative Serums
Retinol-Free Preservative Serums
Biossance's Serum Uses Bakuchiol as an Alternative to Retinol
<
63
Whipped Matte Moisturizers
Whipped Matte Moisturizers
The New Olay Whip Moisturizers Come in Three Innovative Variations
<
62
Nourishing Lip Balm Scrubs
Nourishing Lip Balm Scrubs
Sephora's Lip Balm & Scrub Has Received Rave Reviews Online
<
61
Neutral Compact Face Palettes
Neutral Compact Face Palettes
Urban Decay's Backtalk Palette is Universally Flattering
<
60
Kissable Heart-Shaped Lipsticks
Kissable Heart-Shaped Lipsticks
Winky Lux's Steal My Heart Lipsticks are Made for Valentine's Day
<
59
Feminist Nail Accessories
Feminist Nail Accessories
The Wing's No Man-icure Nail File Pack Embraces Empowering Humor
<
58
High-Shine Cosmetic Collections
High-Shine Cosmetic Collections
Laura Geller Recently Launched the 'Alannized Illuminating Kit'
<
57
Hydrating Vegan Cosmetics
Hydrating Vegan Cosmetics
Tarte Cosmetics' 'Rainforest of the Sea' is Natural, Eco and Vegan
<
56
Translucent Powder Sunscreens
Translucent Powder Sunscreens
The 'Brush On Block' Sunscreen is Suitable for Sensitive Skin
<
55
Miniature Hair Treatments
Miniature Hair Treatments
Marc Anthony Created K-Cup-Inspired 'Mini Miracle Treatments'
<
54
Youthful Beauty Collections
Youthful Beauty Collections
Victoria's Secret Launched a Millennial-Targeted PINK Beauty Line
<
53
Celebrity Birthday Beauty Packaging
Celebrity Birthday Beauty Packaging
Rihanna's Highlighter Dropped in a 'Dirty Thirty' Packaging
<
52
Drink-Like Sunscreen Sprays
Drink-Like Sunscreen Sprays
Hint Sunscreen is Packaged to Resemble Healthy Fruit Beverages
<
51
Designer Makeup Collaborations
Designer Makeup Collaborations
NARS Teamed Up with Haute Couture Designer Erdem Moralioglu
<
50
Brightening Broccoli Skincare
Brightening Broccoli Skincare
Farmacy's Brightening Coconut Gel Mask Features Purple Broccoli
<
49
Pore-Diminishing Strips
Pore-Diminishing Strips
The 'Peace Out Pores' Kit Combines Blackhead and Pore Strips
<
48
Flower-Infused Eyeshadow Refills
Flower-Infused Eyeshadow Refills
Ecco Bella Favors Recyclable and Sustainable Makeup Packaging
<
47
Astronomical Mascara Campaigns
Astronomical Mascara Campaigns
Benefit Cosmetics is Launching Its New Mascara with Pink Astronauts
<
46
Liquid Gold Highlighters
Liquid Gold Highlighters
Bobbi Brown's 'All Over Glow' is Made with Squalane to Increase Hydration
<
45
Sleeping Princess Headbands
Sleeping Princess Headbands
This Sleeping Beauty Accessory is Made for Makeup Application
<
44
Aluminum-Free Deodorants
Aluminum-Free Deodorants
The Lavanila Deodorant is Ideal for Consumers Going Natural
<
43
Empowering Indian Skincare
Empowering Indian Skincare
'Happily Unmarried' is an Unconventional Personal Care Brand for Women
<
42
Smartphone Skincare Scanners
Smartphone Skincare Scanners
Neutrogena's Skin360 App and SkinScanner Determines a "Skin Score"
<
41
Makeup Product Vending Machines
Makeup Product Vending Machines
This Vending Machine Was Filled with the 'Little Mac Collection'
<
40
Natural Sculpting Face Palettes
Natural Sculpting Face Palettes
Too Faced's Natural Love Collection Features a Trio of Products
<
39
Morose Unicorn-Themed Glosses
Morose Unicorn-Themed Glosses
NYX's New Unicorn Blood Lip Gloss Collection Has a Dark Twist
<
38
Exfoliating Lip Oils
Exfoliating Lip Oils
Nooni's 'Kiss-Able' Lip Oils Condition and Remove Dead Skin
<
37
Color-Coded Face Mask Packaging
Color-Coded Face Mask Packaging
The Müller Beauty Glam Branding Targets Young Consumers
<
36
Skincare Mood Oil Sets
Skincare Mood Oil Sets
The 'MOODset' Collection by Essential Rose Life Matches One's Emotions
<
35
Hydrating Rose Water Toners
Hydrating Rose Water Toners
Trader Joe’s Rose Water Facial Toner is Made with Real Roses
<
34
White Iridescent Glitter Pigments
White Iridescent Glitter Pigments
MAC's Iridescent White Pigment Was Used at London Fashion Week
<
33
Convenient Deodorant Pens
Convenient Deodorant Pens
This Product Allows Consumers to Easily Apply Antiperspirant on the Go
<
32
Multi-Use Glitter Sticks
Multi-Use Glitter Sticks
Milk Makeup's Glitter Sticks Have Been Released in Two New Colors
<
31
Supplement-Inspired Skincare Masks
Supplement-Inspired Skincare Masks
Graydon's Superfood Mask + Scrub Features Single-Use Gel Caps
<
30
Solid Skincare Oils
Solid Skincare Oils
The 8 Faces Boundless Solid Oil Nourishes with Shea Butter and Carrier Oils
<
29
Anti-Inflammatory Beauty Balms
Anti-Inflammatory Beauty Balms
The Blue Cocoon from May Lindstrom Boasts Blue Tansy
<
28
Alluring Dandruff Shampoos
Alluring Dandruff Shampoos
Oribe’s Serene Scalp Anti-Dandruff Shampoo Boasts Beautiful Packaging
<
27
Minimalist Drugstore Cosmetics
Minimalist Drugstore Cosmetics
Covergirl's Rebranded Products Boast Black and White Packaging
<
26
Vitiligo Model-Inclusive Beauty Campaigns
Vitiligo Model-Inclusive Beauty Campaigns
Amy Deanna is a Part of Covergirl's Diverse Campaign
<
25
Extended Glitter Lipstick Lines
Extended Glitter Lipstick Lines
Ciaté London Has Added 6 New Glitter Flip Shades to Its Collection
<
24
Transformative Cosmetic Enhancers
Transformative Cosmetic Enhancers
PÜR Cosmetics' Turns Makeup and Skincare Into Beauty Boosters
<
23
Magnetic Eyelash Extensions
Magnetic Eyelash Extensions
The 'HiLashes' Magnetic Eyelashes Eliminate the Need for Glue
<
22
Secret Garden-Inspired Makeup Brushes
Secret Garden-Inspired Makeup Brushes
Storybook Cosmetics' 'Secret Garden Brushes' Feature Flowers
<
21
Package-Free Soap Packs
Package-Free Soap Packs
Bare Soaps Offers Natural Soaps Without Unnecessary Packaging
<
20
Customizable Bamboo Beauty Kits
Customizable Bamboo Beauty Kits
Elate Cosmetics Offers Refillable Palettes with Magnets for Pots
<
19
Cooling Morning Eye Treatments
Cooling Morning Eye Treatments
The Oars + Alps Wake Up Eye Stick is Infused with Caffeine
<
18
Luxurious Organic Beauty Sets
Luxurious Organic Beauty Sets
The Evy Jo & Co Bath Sets are Relaxing and Fully Customizable
<
17
Hydrating Holographic Face Masks
Hydrating Holographic Face Masks
I Dew Care's Sugar Kitten Mask Boasts a Holographic Pink Finish
<
16
Personalized Skincare Systems
Personalized Skincare Systems
Philips' 'Skincare Assessment Kit' Delivers Tailored Insights
<
15
Gender-Inclusive Makeup Lines
Gender-Inclusive Makeup Lines
Fluide Makeup Was Intentionally Created for People of All Genders
<
14
Solid Millennial Perfumes
Solid Millennial Perfumes
The Glossier You Perfume Solid Offers a Signature Scent in a New Form
<
13
Single-Ingredient Skincare Kits
Single-Ingredient Skincare Kits
S.W. Basics' Assorted 1-Ingredient Packets Share Simple Solutions
<
12
Hydrating Algae Skincare
Hydrating Algae Skincare
The Ordinary 'Marine Hyaluronics' Features Vegan Hydrators and Oils
<
11
Collaborative Comedic Influencer Palettes
Collaborative Comedic Influencer Palettes
Morphe and Bretman Rock Created a Highlighter Palette
<
10
Colorfully Marbled Lipsticks
Colorfully Marbled Lipsticks
NYX's 'Faux Marble Lipstick' Features Artfully Swirled Shades
<
9
Giftable Perfume Packaging
Giftable Perfume Packaging
The Abracadabra Perfume Collection Was Created by Noreste
<
8
Online Beauty Store Launches
Online Beauty Store Launches
Forever 21's Riley Rose Online Store Has Finally Launched
<
7
Storm-Inspired Cosmetics Collections
Storm-Inspired Cosmetics Collections
The Weather Collection by Kylie Cosmetics is Dramatic
<
6
Disney Makeup Brush Sets
Disney Makeup Brush Sets
Box Lunch Created a Lilo and Stitch Makeup Brush Kit
<
5
Premium Millennial Skincare
Premium Millennial Skincare
BYBI's Beauty Products are Cruelty-Free, Vegan and All-Natural
<
4
Clean Performance Cosmetics
Clean Performance Cosmetics
Westman Atelier Makes Clean, "Consciously Crafted Beauty Products"
<
3
Edible Emoji Fragrance Promos
Edible Emoji Fragrance Promos
The KKW Emoji Fragrance Press Kits Came in a Giant Chocolate Heart
<
2
Youthful Cosmetic Stores
Youthful Cosmetic Stores
Flormar's Retail Space Embodies Friendly, Approachable Design
<
1
Fragrance-Carrying Bracelets
Fragrance-Carrying Bracelets
DECONFIN is a Convenient Fragrance Bracelet for People on the Go
<