The Ordinary is a relatively affordable skincare brand that offers nutrient-rich, high quality products, and its High-Adherence Silione Primer is no exception.
Individuals who apply makeup on a regular basis understand the importance of a good primer that smooths the appearance and texture of skin, making for a more uniform base to apply their makeup on. The primer was made specifically to suit individuals with dry, dull or uneven skin, although people of all skin types are able to use it. It is based in adaptive silicones that simultaneously mattify, hydrate and blur the appearance of skin — all while offering an ultra-adherent formula that ensures makeup stays on and looks good for as long as possible.
What's Driving This Trend
- Affordable Skincare
- Disruptive innovation opportunity: Develop and market affordable skincare products with high-quality ingredients.
- Adaptive Silicones
- Disruptive innovation opportunity: Explore the use of adaptive silicones in different applications for enhanced skincare benefits.
- Long-lasting Makeup
- Disruptive innovation opportunity: Create innovative makeup formulations that offer long-lasting performance without compromising comfort.
Who This Affects Most
- Beauty & Cosmetics
- Disruptive innovation opportunity: Introduce new technologies and ingredients to revolutionize the beauty and cosmetics industry.
- Personal Care
- Disruptive innovation opportunity: Develop advanced personal care products that cater to various skin types and address specific concerns.
- Makeup Industry
- Disruptive innovation opportunity: Invent high-adherence makeup products that deliver long-lasting, flawless results for consumers.
