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Top 100 Cosmetics Trends in February

From Unretouched Skincare Campaigns to Augmented Eyelash Apps

— February 24, 2018 — Fashion
February 2018 cosmetic trends reveal the continuation of the "natural beauty" push that forgoes Photoshop for more authentic campaigns, as well as the enhanced integration of augmented reality into beauty related products and services.

Though the use of Photoshop in making models much thinner is becoming less common (or obvious), campaigns that forgo Photoshop to reveal normal skin and its imperfections are much more rare. The Babor brand is hoping to change that with its All Woman Project, which released a series of images of beautiful women who's skin hasn't been edited to look unnaturally "perfect."

Augmented reality's potential in the beauty world is vast, and brands are beginning to take note with services like the Battington app that lets users try on eyelashes, and the Benefit AR Brow Try-On app.
6.9
Score
Popularity
Activity
Freshness
100
Nourishing Natural Origin Mascaras
Nourishing Natural Origin Mascaras
Physicians Formula's New Organic Wear Products Enhance Lashes
<
99
Anti-Oxidant Toner Formulas
Anti-Oxidant Toner Formulas
SPREKENHUS' Balancing Toner Fuses Rosemary and Ylang Ylang Extracts
<
98
Wild Rose Priming Moisturizers
Wild Rose Priming Moisturizers
The Korres Wild Rose Priming Moisturizer Provides Intense Hydration
<
97
Saturated Red Makeup Collections
Saturated Red Makeup Collections
Louboutin Expanded Its Rouge Collection with Two New Offerings
<
96
Expanded Drugstore Concealers
Expanded Drugstore Concealers
Maybelline's Instant Age Rewind Concealer Will Come in Deeper Shades
<
95
Restorative Bubble Masks
Restorative Bubble Masks
The Skin Inc 'Oxy Recharge Bubble Mask' Provides a Three-in-One Facial
<
94
Expansive Vegan Lipstick Lines
Expansive Vegan Lipstick Lines
Kat Von D's Studded Kiss Crème Lipsticks Arrive in 40 New Shades
<
93
Firming Plankton-Based Masks
Firming Plankton-Based Masks
Omorovicza’s Innovative Ultramoor Mud Mask Hydrates and Lifts
<
92
Lightweight Mineral Primers
Lightweight Mineral Primers
Veil Mineral Primer by Hourglass Cosmetics is Vegan and Oil-Free
<
91
Mattifying 24-Hour Moisturizers
Mattifying 24-Hour Moisturizers
ODEIA's 24H Moisturizing Cream-Gel Features Nettle and Aloe
<
90
Biodegradable Cleansing Milks
Biodegradable Cleansing Milks
Susanne Kaufmann’s Cleansing Milk is Infused With Healing Herbs
<
89
Enzymatic Peeling Masks
Enzymatic Peeling Masks
Flow Cosmetics' Half Blood Enzyme Correction Mask Removes Dead Skin Cells
<
88
3D Nail Appliqué Kits
3D Nail Appliqué Kits
Sally Hansen's Design 3D Kits Offer a Simple Way to Create Stunning Nail Art
<
87
Affordable Celebrity Cosmetics
Affordable Celebrity Cosmetics
Drew Barrymore Released a Line of Affordable Makeup Named 'Flower'
<
86
Cake-Inspired Concealer Shades
Cake-Inspired Concealer Shades
Beauty Bakerie Offers Dessert-Like Shades Like 'You Mocha Me Crazy'
<
85
Glittery Creme-Powder Eye Shadows
Glittery Creme-Powder Eye Shadows
Colorpop Has Added 15 New Colors to Its Super Shock Shadows Line
<
84
Acne-Fighting Clay Masks
Acne-Fighting Clay Masks
Tata Harper's Clarifying Face Mask Gently Exfoliates the Skin
<
83
Balm-to-Oil Cleansers
Balm-to-Oil Cleansers
Sephora's Oil-in-Balm Cleanser is Made for All Skin Types
<
82
Scandinavian Birch Sap Serums
Scandinavian Birch Sap Serums
The LUMOUS Rich Nurturing Serum Works to Firm and Regenerate Skin
<
81
Glittery Makeup Brushes
Glittery Makeup Brushes
Real Techniques Have Released an Eight-Piece Brush Set
<
80
Anti-Aging Men's Cleansers
Anti-Aging Men's Cleansers
The Detoxifying Chamuel Men Facial Wash Fights Wrinkles, Acne and More
<
79
Bedazzled Hound Makeup Compacts
Bedazzled Hound Makeup Compacts
Estee Lauder's Monica Rich Kosann Compact Honors Chinese New Year
<
78
90s Mixtape-Inspired Cosmetics
90s Mixtape-Inspired Cosmetics
MAC and Jeremy Scott Joined to Create a Line of Retro Palettes
<
77
Age-Defying Moth Bean Skincare
Age-Defying Moth Bean Skincare
Supermood's Youth Glo Luxury Peel is Infused With Natural Retinols
<
76
Affordable Powder Cream Lipsticks
Affordable Powder Cream Lipsticks
NYX's 'Powder Puff Lippie' Has a Lightweight and Natural Finish
<
75
Vitamin-Rich Skincare Treatments
Vitamin-Rich Skincare Treatments
RDKL's 'Glow' Hydrates the Skin during Frigid Temperatures
<
74
Pollution-Fighting Peel-Off Masks
Pollution-Fighting Peel-Off Masks
Oskia's Citylife Detox Mask is Ideal for Urban Dwellers
<
73
Masculine Two-in-One Cosmetics
Masculine Two-in-One Cosmetics
The Modrn Man Two-Step Cosmetic System Accelerates Skincare
<
72
Olive-Based Body Scrubs
Olive-Based Body Scrubs
Matarrania's Olive Exfoliant Contains Coffee Beans and Cane Sugar
<
71
Spring-Themed Eye Shadow Palettes
Spring-Themed Eye Shadow Palettes
Kylie Jenner's Blue Honey is Perfect for the Warmer Seasons
<
70
Wizardly Novelty Fragrances
Wizardly Novelty Fragrances
Sugar Milk Co's Butterbeer Perfume is a Scent Inspired by Harry Potter
<
69
Style-Reviving Haircare Kits
Style-Reviving Haircare Kits
This Kristin Ess Gift Set Creates a 'Next Day' Hair Look
<
68
Hybrid Hair Oils
Hybrid Hair Oils
'S.OIL' is a Hair Product That Offers the Benefits of Both an Oil and Serum
<
67
Luminous Vitamin C Serums
Luminous Vitamin C Serums
Lixir Vitamin C Paste is a Luxurious Serum That Protects and Corrects
<
66
Full-Coverage Celebrity Lip Glosses
Full-Coverage Celebrity Lip Glosses
These New 'Katy Kat Lip Glosses' Come in 12 Different Shades
<
65
Shimmering Affordable Makeup Palettes
Shimmering Affordable Makeup Palettes
Colorpop is Debuting Two Must-Have Palettes
<
64
Cartoon Dog-Themed Cosmetics
Cartoon Dog-Themed Cosmetics
The New innisfree Collection Boasts Peanuts' Snoopy on the Packaging
<
63
Luxurious Bullet Lip Balms
Luxurious Bullet Lip Balms
Lip Fetish Replenishes with Anti-Aging Benefits
<
62
Energizing Facial Seed Serums
Energizing Facial Seed Serums
MADARA's Radiant Energy Face Oil Consists of 9 Healing Dry Oils
<
61
Dazzling Loose Glitter Pigments
Dazzling Loose Glitter Pigments
Anastasia Beverly Hills' New Pigments are Shockingly Sparkly
<
60
Ayurvedic Lip Balms
Ayurvedic Lip Balms
Hurraw!'s Lip Balm Flavors are Based on the Three Constitutions
<
59
Cosmetic Brand Supplements
Cosmetic Brand Supplements
RMS Beauty is Launching Its Own Dietary Supplements for Women
<
58
Affordable 28-Shade Eyeshadow Palettes
Affordable 28-Shade Eyeshadow Palettes
BH Cosmetics' 'Club Tropicana Rainbow Palette' is Just $14
<
57
Oil-Absorbing Acne Cleansers
Oil-Absorbing Acne Cleansers
The Differin Daily Deep Cleanser Thoroughly Refreshes Sensitive Skin
<
56
Cushioned Fragrance Applicators
Cushioned Fragrance Applicators
Chanel's CHANCE EAU TENDRE Offers a New Method of Applying Perfume
<
55
Nighttime Jelly Masks
Nighttime Jelly Masks
The Clean & Clear Jelly Eye Sheet Masks Create Relaxing Rituals for Teens
<
54
Shimmery Peach-Hued Eyeshadows
Shimmery Peach-Hued Eyeshadows
This New Too Faced Palette Comes with 12 Versatile Shades
<
53
Augmented Eyelash Apps
Augmented Eyelash Apps
The New Battington App Lets Users Try Out Eyelashes Through AR
<
52
Luxe Botanical Dog Shampoos
Luxe Botanical Dog Shampoos
This Dog Shampoo by Malin+Goetz Contains Hydrating Amino Acids
<
51
Disco-Inspired Makeup Sticks
Disco-Inspired Makeup Sticks
Urban Decay's Holographic Collection Features Iridescent Highlighters
<
50
Valentine's Day-Themed Deodorants
Valentine's Day-Themed Deodorants
NATIVE Released a Romantic Holiday Deodorant Pack
<
49
Fragranced Hair Mists
Fragranced Hair Mists
Diptyque's Eau Rose Hair Mist Intensely Scents One's Locks
<
48
All-Purple Cosmetic Kits
All-Purple Cosmetic Kits
Butter London's Color of the Year Collection Celebrates 'Ultra Violet'
<
47
Calming Botanical Face Mists
Calming Botanical Face Mists
Sugarmilk Co's Rose and Chamomile Mist is Anti-Inflammatory
<
46
Unicorn-Themed Lifestyle Lines
Unicorn-Themed Lifestyle Lines
The Bath & Body Works Unicorn Collection Boasts a Sweet Scent
<
45
Fragrance Brand Charcoal Masks
Fragrance Brand Charcoal Masks
The New Le Labo Face Mask is a Detoxifying Charcoal Mask
<
44
Affordable Acne-Removing Stickers
Affordable Acne-Removing Stickers
Acne Spot Dots From Peach Slices are Fast-Acting and Affordable
<
43
Affordable Winter Skin Serums
Affordable Winter Skin Serums
The Ordinary's Hyaluronic Acid Serum Will Transform Dry Winter Skin
<
42
Personality-Inspired Fragrances
Personality-Inspired Fragrances
Target is Launching the Exclusive Fragrance Brand 'Good Chemistry'
<
41
Exfoliating Cleansing Balms
Exfoliating Cleansing Balms
This YES TO Product Packaging Integrates a Gentle Exfoliating Pad
<
40
Dual-Branded Fragrance Announcements
Dual-Branded Fragrance Announcements
'Elevator Music' Was Made in Collaboration with Off-White
<
39
Millennial Beauty Sets
Millennial Beauty Sets
Birchbox's Beauty Product Box is Branded as a "Millennial Time Capsule"
<
38
Transformative Gray Lipsticks
Transformative Gray Lipsticks
Lipstick Queen's 'Girls Will Be Boys' Creates a "Bruised Mauve" Tone
<
37
Gold-Flecked Sheet Masks
Gold-Flecked Sheet Masks
This Luxurious-Feeling Collection of Gold Masks Contains Real Gold Dust
<
36
Oxygenated Foaming Cleansers
Oxygenated Foaming Cleansers
YES TO's Cleanser Packaging Includes a Built-In Brush
<
35
Exfoliating Manuka Honey Masks
Exfoliating Manuka Honey Masks
OY-L's Exfoliating Manuka Mask Boasts a Zero-Chemical Formula
<
34
Facial Cleansing Powders
Facial Cleansing Powders
OY-L's Facial Cleansing Powder is Chemical-Free and Travel-Friendly
<
33
Nostalgic Cartoon Cosmetic Palettes
Nostalgic Cartoon Cosmetic Palettes
The Nickelodeon Eye Shadow Palette Has Ten Shades
<
32
Luminous Priming Blur Sticks
Luminous Priming Blur Sticks
Milk Makeup Has Just Released a Luminous Blur Stick
<
31
Affordable Glitter Face Masks
Affordable Glitter Face Masks
E.L.F.'s New 'Pore Refining Glitter Peel-Off Mask' is Just $8
<
30
Tone-Enhancing Lip Shades
Tone-Enhancing Lip Shades
Lime Crime's 'Plushies' Lip Collection Complements One's Natural Tones
<
29
Color-Adapting Tinted Moisturizers
Color-Adapting Tinted Moisturizers
Shiseido Added a New Tinted Moisturizer to It's Waso Line
<
28
Astrology-Themed Lipsticks
Astrology-Themed Lipsticks
'Astrology by Bite' Crafts Zodiac-Influenced Limited-Edition Lipsticks
<
27
Mood-Balancing Bath Oils
Mood-Balancing Bath Oils
Lush Cosmetics' Solid Bath Oil Products Ground, Energize and Relax
<
26
Emoji-Themed Valentine's Perfumes
Emoji-Themed Valentine's Perfumes
Kim Kardashian Will Release Three New Valentine's Day Perfumes
<
25
AR Beauty Tools
AR Beauty Tools
Benefit Launched a New Artificial Reality Brow Tool
<
24
Textile-Inspired Cosmetic Packaging
Textile-Inspired Cosmetic Packaging
Clinique and Marimekko Collaborated on a Limited-Edition Range
<
23
Multipurpose Shower Sets
Multipurpose Shower Sets
'The Whole Shower' from Meant Simplifies One's Cleansing Routine
<
22
Solid Skincare Oils
Solid Skincare Oils
The 8 Faces Boundless Solid Oil Nourishes with Shea Butter and Carrier Oils
<
21
Slip-Free Tetrapod Soaps
Slip-Free Tetrapod Soaps
The 'Tetra Soap' is Cold-Processed and Dries Quickly
<
20
Unicorn Horn Higlighters
Unicorn Horn Higlighters
Too Faced's Collection 'Life's a Festival' Features Unicorn Highlighters
<
19
Old-School Beauty Campaigns
Old-School Beauty Campaigns
This Marc Jacobs Beauty Campaign Takes Cues from Auntie Mame
<
18
Silicone Makeup Brushes
Silicone Makeup Brushes
ESARORA's Brush Set Prevents Common Problems with Soft Bristle Brushes
<
17
Candy-Inspired Salon Pop-Ups
Candy-Inspired Salon Pop-Ups
Mars' 'Sweet ReTREAT' Will Pamper Friends on Valentine's Day
<
16
Playful Self-Mixing Face Masks
Playful Self-Mixing Face Masks
Users Must Mix Dr. Jart's Shake & Shot Collection Themselves
<
15
Probiotic Overnight Skin Oils
Probiotic Overnight Skin Oils
Cell Repair Night Oil is an Aurelia Probiotic Skincare Product
<
14
Maternity Beauty Brands
Maternity Beauty Brands
Lifestyle and Fashion Brand HATCH Launched the 'Hatch Mama' Collection
<
13
Superheroine Beauty Ambassadors
Superheroine Beauty Ambassadors
Wonder Woman is the Face of Revlon's Empowering Beauty Campaign
<
12
Celebrity-Endorsed Grooming Brands
Celebrity-Endorsed Grooming Brands
David Beckham & L'Oreal are Reinventing Male Grooming Products
<
11
Music-Inspired Makeup Lines
Music-Inspired Makeup Lines
Designer Jeremy Scott Will Launch a MAC Cosmetics Collection
<
10
Love-Inspired Makeup Brush Sets
Love-Inspired Makeup Brush Sets
Spectrum Will Release a New Valentine's-Themed Brush Set
<
9
After-Workout Beauty Products
After-Workout Beauty Products
Bath and Body Works Released a Line of Post-Workout Skincare
<
8
Gen Z-Targeted Makeup Lines
Gen Z-Targeted Makeup Lines
Shiseido's 'Posme' Was Made in Collaboration with High School Girls
<
7
Personalized Skincare Companies
Personalized Skincare Companies
Curology's Dermatologists Provide Custom Care in a Bottle
<
6
Magnetic Makeup Clutches
Magnetic Makeup Clutches
'The Palette' by Salt New York is a Stylish Magnetic Makeup Case
<
5
Desi Disney Princess Looks
Desi Disney Princess Looks
Hamel Patel Created Disney-Inspired Looks That Feature Indian Attire
<
4
Next-Gen Facial Devices
Next-Gen Facial Devices
Foreo UFO Transforms the Way Face Mask Treatments are Applied
<
3
Micellar Soap Bars
Micellar Soap Bars
Dove's Anti-Stress Beauty Bars Integrate Micellar Technology
<
2
Lip-Plumping Beauty Tools
Lip-Plumping Beauty Tools
ReVive Makes One's Lips More Plump, Reduces Creases and Boosts Collagen
<
1
Unretouched Skincare Campaigns
Unretouched Skincare Campaigns
Babor and the All Woman Project Promote a Healthy Body Image
<