MAC and Jeremy Scott, the famed American fashion designer who's perhaps best known for his work as Moschino's creative director, recently unveiled a new collection of cosmetics that take inspiration from 90s mixtapes, and the retro technology that was used to play them.
The packaging of the MAC and Jeremy Scott collection is what makes the cosmetics really stand out, with a large boombox, cassette, and a CD with Sharpie lettering scrawled onto it all included. The CD-shaped palette contains three shades that are intended for the cheeks, with a highlighter, bronzer, and a blush included. The cassette includes a range of colorful lipsticks, and the boombox includes an array of vivid eyeshadows, which range from neutral browns, to bright blues and purples.
What's Driving This Trend
- Mixtape-inspired Collections
- Other beauty brands could create collections inspired by nostalgic 90s mixtapes to tap into this market.
- Retro-themed Packaging
- Packaging that takes inspiration from vintage technology could be used to make beauty products stand out on shelves.
- Multifunctional Makeup Palettes
- Makeup palettes that offer multiple products in one compact design could be the next big thing in cosmetics.
Who This Affects Most
- Beauty
- Beauty brands could create mixtape-inspired collections to satisfy the growing demand for nostalgic products.
- Packaging
- Companies that specialize in packaging design could offer retro-themed packaging solutions for beauty brands looking to stand out.
- Cosmetics
- Cosmetic companies could develop multifunctional makeup palettes that provide consumers with a complete makeup look in one convenient product.
