The February 2018 health ideas examine a number of ways in which existing or challenging aspects of maintaining good health may be revisited with inspiring new twists.
Because working towards wellness is a continual pursuit, consumers are finding it easier than ever to better their overall health with innovations like pocket-sized air purifiers, gamified vitamin apps and 60-second mindfulness practices. When it comes to activities, this same principle has been applied to sleep-inspiring headbands, muscle-building strollers and objects that help one to workout at their desk.
Although health-conscious consumers have been turning to certain natural foods for years, a new wave of products is introducing next-level protein powders with adaptogens, fermented probiotic condiment spreads and nootropic snack bars.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
