Dirty Lemon is known for its range of functional lemon-based drinks, which come in varieties that have the potential to support everything from a better night of sleep to the production of collagen. Although the functional beverages seem to be first and foremost health-focused, the drinks offer plenty of beauty benefits as well.
Dirty Lemon teamed up with Vogue to create a fashion-forward collaboration, featuring glittering limited-edition bottles and beverages that offer the benefits of pure lemon, fresh ginger, acerola, hibiscus flower, ocean minerals and sea salt. As Dirty Lemon's drinks are meant to be consumed on an ongoing basis, they are sold by the case; the Dirty Lemon x Vogue case comes with a year-long subscription to Vogue magazine.
Previously, Vogue teamed up with Pressed Juicery to create a pair of limited-edition colored lemonade beverages in celebration of its 125th anniversary in 2017.
What's Driving This Trend
- Functional Lemon-based Drinks
- Opportunity to create innovative and health-focused beverages that offer both functional and beauty benefits.
- Fashion Collaboration
- Collaborating with fashion brands to create limited-edition bottles and beverages with unique aesthetics.
- Magazine Subscriptions
- Exploring partnerships with media companies to offer subscription bundles with products.
Who This Affects Most
- Beverage
- Innovating in the beverage industry by creating functional drinks that offer health and beauty benefits.
- Fashion
- Creating fashion-forward collaborations that combine unique packaging and aesthetics with beverage products.
- Media
- Finding opportunities to bundle products with magazine subscriptions to enhance customer experience.
