From charcoal-based lemonades to cheese-topped iced teas, the 2017 drinking trends reveal a strong demand for drinks with unexpected ingredients.
When it comes to savory drinks, there is a growing interest in beverages that may have previously been considered too bitter or acidic to enjoy. For instance, products such as Olitalia Drink Vinegars and Vermont Village's Raw Drinking Apple Cider Vinegar are making it easier than ever for consumers to enjoy the health benefits of vinegar in beverage form.
However, it is not just savory drinks that have become more exotic over the course of the year. Indeed, the 2017 drinks trends also reveal a wider variety of sweet flavors that go beyond fruity or chocolate varieties. For example, the Latitude Zero beverage from California's Teaquation Cafe is a pink horchata drink that gets its distinctive taste and coloring from red prickly pear juice. Similarly, the Starbucks Reserve Roastery in Seattle is serving up a new Juniper Latte that contains syrup made with juniper berries, sage, and mandarin.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
