Although many drink brands are now packaging their cocktails in cans as a means of making the ready-to-drink beverages more appealing to consumers who are intimidated by mixing their own, the use of a lightweight tin container can take the prestige out of using precious materials like glass. This is not the case for WheelHouse Canning Co.'s trio of traditional-meets-modern cocktails, which come in flavors like Lime & Vodka and Mint & Gin.
Because these small-batch, artisan cocktails in cans boast branding with scrolling fonts and vintage-inspired botanical illustrations, the finished packaging designed by Watermark Design looks familiar, yet also fresh. As described, "The packaging embraces the artisan, carefully-crafted nature of the cocktails through hand-lettering, and illustrations that feature the ingredients unique to each cocktail."
Key Themes Behind This Trend
- Artisan Canned Cocktails
- The trend of packaging artisan cocktails in cans provides a convenient and appealing option for consumers.
- Lightweight Packaging
- Using lightweight tin containers instead of glass bottles disrupts the traditional perception of luxury and precious materials in beverage packaging.
- Vintage-inspired Branding
- Employing vintage-inspired botanical illustrations and scrolling fonts on packaging creates a familiar yet fresh aesthetic for the canned cocktails.
Where This Applies
- Beverage Packaging
- The shift towards using lightweight tin containers for artisan cocktails presents a disruptive innovation opportunity in the beverage packaging industry.
- Ready-to-drink Beverages
- The rise in popularity of canned cocktails introduces a disruptive innovation opportunity for the ready-to-drink beverages industry.
- Graphic Design
- The trend of vintage-inspired packaging for canned cocktails opens up disruptive innovation opportunities for graphic designers in the industry.
