Ontario, Canada-based Ernest Cider has proceeded with the launch of 'Navy Street,' a delicious canned cocktail that represents the first such artisanal cocktail created by the company.
The 'Navy Street' canned cocktail is positioned as a flavorful gin-based substitute for vodka seltzers, which is precisely why Ernest Cider founder Michelle Faris took the step of crafting a beverage that stands out visually due to its magenta color before proceeding to provide a flavorsome drinking experience that is characterized by bright blueberry.
This particular canned cocktail offers a 4.8 percent ABV and includes 150 calories and seven grams of sugar drawn from natural juices, making for a beverage that is designed for unhurried enjoyment during the spring and summer months.
Image Credit: Ernest Cider Co. Ltd.
Key Themes Behind This Trend
- Canned Cocktail Renaissance
- The rise of canned cocktails creates opportunities for beverage companies to introduce innovative new products that cater to the modern consumer's on-the-go lifestyle and desire for unique flavor profiles.
- Craft Cocktails in a Can
- The demand for high-quality spirits in a convenient format presents an opportunity for artisanal beverage companies to disrupt the canned beverage market with innovative flavor combinations and premium ingredients.
- Fruit-infused Alcoholic Beverages
- With the popularity of hard seltzers and canned cocktails, there is an opportunity for beverage companies to experiment with natural fruit flavors and infusions to cater to consumers looking for lower calorie, refreshing drinks with a flavorful twist.
Where This Applies
- Alcoholic Beverages
- The canned cocktail trend presents opportunities for innovation in the alcoholic beverage industry, from premium and artisanal offerings to new flavor combinations and low-calorie options.
- Ready-to-drink Beverages
- The rise of canned cocktails highlights the potential of the ready-to-drink market, which includes not only alcoholic beverages but coffee, tea, and juice drinks as well.
- Healthy Beverages
- The increased demand for lower calorie and sugar beverages presents an opportunity for beverage companies to explore new ways to infuse natural flavors and ingredients into their products, creating refreshing and health-conscious alternatives to traditional cocktail mixers and soda.
