Loverboy, a company that has well and truly been blazing a trail of fire in the U.S. alcohol market by becoming one of the fastest growing brands in the segment, has knocked it out of the park with the introduction of of its latest and greatest canned cocktail, a Cosmopolitan that is crafted to deliver deliciously refreshing flavor whilst mitigating the amount of sugar.
This particular take on that Cosmopolitan makes use of organic blue agave instead of the sugar-heavy Cointreau that is common in this classic New York cocktail, while the infusion of natural lime juice and cranberry juice make this canned cocktail just as delicious on the taste buds as it is tantalizing to the eye in its eye-catching pink hue.
Image Credit: Loverboy
What's Driving This Trend
- Low-sugar Canned Cocktails
- Opportunity to innovate with natural sweeteners to reduce sugar and still maintain delicious taste
- Organic Ingredients in Canned Cocktails
- Opportunity to appeal to health-conscious consumers by using organic ingredients in canned cocktails
- Eye-catching Colors in Canned Cocktails
- Opportunity to experiment with natural ingredients to create visually appealing colors in canned cocktails
Who This Affects Most
- Alcoholic Beverages
- Opportunity to create new canned cocktail flavors and appeal to health-conscious consumers by using organic and natural ingredients
- Packaged Foods
- Opportunity to create new healthy packaged snacks that cater to reduced sugar diets
- Natural Sweeteners
- Opportunity to develop and market natural sweeteners as an alternative to sugar in canned cocktails and other food products
