Loverboy, a ready-to-drink alcohol brand founded by Bravo's Summer House star, Kyle Cooke, is adding a Cosmopolitan Cocktail to its offering. The new craft cocktail was added to the brand's lineup on February 22nd, 2022.
After eight months of taste testing, Loverboy's retro-classic cocktail launches as the drink's popularity resurges. The ready-to-drink cocktail company perfected its Cosmopolitan recipe with a list of refreshing ingredients. Loverboy includes orange wine, all-natural lime juice, blue agave, and a splash of real cranberry juice to achieve the desired taste. Overall, the beverage boasts less than 200 calories per can at 12% ABV. Consumers will soon be able to purchase the beverage in packs of eight to enjoy the citrusy New York staple to the fullest.
Image Credit: Loverboy
What Makes This Trend Stand Out
- RTD Cocktail Revival
- With the resurgence of classic cocktails in a convenient ready-to-drink format, there is an opportunity for innovative brands to offer unique, high-quality versions of these drinks.
- Low-calorie RTD Cocktails
- As health-conscious consumers seek out more low-calorie options, ready-to-drink cocktail brands can innovate by offering flavorful and refreshing drinks with fewer calories.
- Real Ingredient RTD Cocktails
- With an emphasis on clean-label and natural ingredients, there is a growing trend in the ready-to-drink cocktail market towards utilizing real and fresh ingredients for a higher quality drinking experience.
Sectors Adopting This
- RTD Alcoholic Beverages
- With the increasing popularity of convenient and pre-made cocktails, the RTD alcoholic beverage industry has room for disruptive innovation through unique flavor profiles and packaging designs.
- Healthy Beverages
- The low-calorie, real ingredient trend in Loverboy's Cosmopolitan Cocktail presents an opportunity for innovation within the health and wellness beverage industry.
- Reality TV Branding
- Loverboy's success as a reality TV star-founded brand indicates a potential trend towards influencers and celebrities branching out into the food and beverage industry.
