Loverboy Launches Festivally-Flavored RTD Espresso Martini Line
Niko Pajkovic — January 5, 2022 — Lifestyle
References: drinkloverboy & bevindustry
Ready-to-drink canned cocktail brand Loverboy has announced the launch of its new limited-edition Espresso Martini line, which will consist of two holiday-themed flavors: Peppermint Mocha and Salted Caramel.
Both festive flavors feature high-quality ingredients, including authentic espresso, maple water, sea salt, and MTC oil. With a 12% ABV, each can is the equivalent of two cocktails. However, they remain an indulgent, low-calorie option free of dairy and contain only 3.5 grams of sugar per serving.
The Peppermint Mocha Espresso Martini combines chocolate and peppermint to deliver a classically festive beverage. Meanwhile, the salted Caramel Espresso Martini features a blend of sweet caramel and espresso with an added dash of sea salt to create a savory RTD cocktail.
“After selling out of our Espresso Martini three times in the past year, we knew we had to one-up ourselves for the next launch,” said Kyle Cooke, founder, and CEO of Loverboy, in a recent statement.
Image Credit: Loverboy
Both festive flavors feature high-quality ingredients, including authentic espresso, maple water, sea salt, and MTC oil. With a 12% ABV, each can is the equivalent of two cocktails. However, they remain an indulgent, low-calorie option free of dairy and contain only 3.5 grams of sugar per serving.
The Peppermint Mocha Espresso Martini combines chocolate and peppermint to deliver a classically festive beverage. Meanwhile, the salted Caramel Espresso Martini features a blend of sweet caramel and espresso with an added dash of sea salt to create a savory RTD cocktail.
“After selling out of our Espresso Martini three times in the past year, we knew we had to one-up ourselves for the next launch,” said Kyle Cooke, founder, and CEO of Loverboy, in a recent statement.
Image Credit: Loverboy
Trend Themes
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Holiday-themed RTD Cocktails — There is an opportunity for other brands to explore creating limited-edition holiday RTD cocktails with festive flavors and high-quality, low-calorie ingredients.
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Peppermint Mocha Flavoring — The success of Loverboy's Peppermint Mocha Espresso Martini flavor suggests an opportunity for other beverage brands to incorporate the popular holiday flavor into their product lines.
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Low-calorie, Dairy-free Cocktails — Brands can capitalize on growing demand for healthier beverage options by creating their own low-calorie, dairy-free cocktails using high-quality ingredients like maple water and MTC oil as seen in Loverboy's Espresso Martini line.
Industry Implications
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Ready-to-drink Beverages — The ready-to-drink beverage industry could benefit from the creation of festive, limited-edition holiday cocktail flavors, such as Loverboy's Peppermint Mocha and Salted Caramel Espresso Martini line.
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Flavoring and Extract Manufacturing — Flavoring and extract manufacturing companies may consider developing peppermint mocha flavorings for use in beverages like coffee and cocktails after seeing the success of Loverboy's Peppermint Mocha Espresso Martini flavor.
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Health and Wellness Industry — As consumers become more conscious of their dietary choices, the health and wellness industry has an opportunity to produce more low-calorie, dairy-free cocktail options as seen in Loverboy's Espresso Martini line.
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