Après Hours Launches its First RTD Canned Espresso Martinis
Kanesa David — August 23, 2022 — Lifestyle
References: drinkapreshours & bevnet
Après Hours, founded by Nicole Craven and Alexis Smith, has launched its new line of ready-to-drink canned espresso martinis that are made to suit gluten-free, dairy-free lifestyles. The brand was pioneered by the two founder’s passion for offering ready-to-drink, more convenient espresso martini options, and has goals to fill a gap in the market for a beverage of this kind.
Après Hours is available in three gluten-free and dairy-free flavors including ‘Salted Caramel,’ ‘Classic,’ and ‘Vanilla.’ The beverage is infused with Colombian caffeine, comes neatly packaged in a 12-ounce can, and is measured at 10% alc/vol.
“We’ve always preferred our espresso martinis with tequila instead of vodka, which is where we got the idea to use agave-wine as our base,” says co-founder Nicole Craven. “It gives the entire cocktail a smoother, rounder flavor and allows us to be sold in grocery stores as well as liquor stores.”
Image Credit: Après Hours
Après Hours is available in three gluten-free and dairy-free flavors including ‘Salted Caramel,’ ‘Classic,’ and ‘Vanilla.’ The beverage is infused with Colombian caffeine, comes neatly packaged in a 12-ounce can, and is measured at 10% alc/vol.
“We’ve always preferred our espresso martinis with tequila instead of vodka, which is where we got the idea to use agave-wine as our base,” says co-founder Nicole Craven. “It gives the entire cocktail a smoother, rounder flavor and allows us to be sold in grocery stores as well as liquor stores.”
Image Credit: Après Hours
Trend Themes
1. RTD Espresso Martinis - The ready-to-drink canned espresso martini trend can disrupt the traditional alcohol and beverage industry by catering to the convenience and health-conscious needs of consumers.
2. Gluten-free and Dairy-free Beverages - The trend of offering gluten-free and dairy-free options in the beverage industry can increase sales and cater to consumers’ dietary restrictions.
3. Alternative Bases for Cocktail Mixes - The trend of using alternative bases for cocktail mixes, such as agave-wine for espresso martinis, can create new flavors and disrupt traditional cocktail recipes.
Industry Implications
1. Alcohol - The ready-to-drink canned espresso martini trend can disrupt the traditional alcohol industry by providing a more convenient and accessible way to consume cocktails.
2. Beverage - The trend of offering gluten-free and dairy-free options in the beverage industry can increase sales and cater to consumers’ dietary restrictions.
3. Food Retail - The trend of using alternative bases for cocktail mixes, such as agave-wine for espresso martinis, can create new flavors that could be sold in grocery stores, creating an opportunity for the food retail industry.
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