Texas-based ready-to-drink cocktail brand BuzzBallz has added a new option to its ever-growing portfolio, the 'Chillers Espresso Martini.' The new product offering is a ready-made cocktail comprised of real coffee and vodka. According to the brand, the drink is being released in anticipation of National Coffee Day.
The Chillers Espresso Martini has been formulated to capture the best of the cocktail and coffee worlds, and as a result, should appeal to connoisseurs of both. To start, the new drink will be sold in 15 states, including Arizona, California, Florida, New Mexico, Oregon, Texas, Virigina, and Washington.
“We’d worked on coffee-flavored cocktails before with our Hazelnut Latte, but the Espresso Martini was the first time we really immersed ourselves in coffee-forward cocktails,” said Charles Irvin, VP of research and development for BuzzBallz.
Image Credit: BuzzBallz
What's Driving This Trend
- RTD Coffee Cocktails
- The rise of Ready-to-Drink coffee cocktails, such as BuzzBallz Chillers Espresso Martini, for coffee and cocktail lovers on the go.
- Gourmet Coffee Cocktails
- The emergence of gourmet coffee cocktails, with the use of real coffee and high-quality spirits like BuzzBallz Chillers Espresso Martini.
- National Coffee Day Celebrations
- The increasing popularity and commercial appeal of National Coffee Day, leading to the release of coffee-flavored cocktails like BuzzBallz Chillers Espresso Martini.
Who This Affects Most
- Alcoholic Beverage Industry
- The disruption of traditional cocktail culture through the emergence of ready-to-drink coffee cocktails like BuzzBallz Chillers Espresso Martini.
- Coffee Industry
- The expansion of the coffee industry into new territory, such as coffee-flavored cocktails exemplified by BuzzBallz Chillers Espresso Martini.
- Packaged Beverage Industry
- The growth of the packaged beverage industry due to the increasing demand for convenience and portability, as seen in the ready-to-drink coffee cocktails like BuzzBallz Chillers Espresso Martini.
