Southern Tier Distilling Company is well and truly boosting the sense of anticipation that summer is around the corner with the launch of a canned vodka cocktail that makes use of purple grapes, zesty lime and refreshing ginger ale. Rather than throw these ingredients together with no rhyme or reason, Southern Tier has managed to combine them using an optimized formula that ensures that the flavors work in harmony and don't overpower each other.
The 'Vodka Transfusion' cocktail doesn't just taste like summer but it also looks the part thanks to its eye-catching purple color. The summer-embracing credentials of this vodka cocktail are further burnished by the revelation that the drink was dreamed up on the golf course, which is why golf-related hints are visible on the packaging.
This delectable canned vodka cocktail is available in four-packs of 12-ounce cans that come in at an ABV of eight percent, making it a welcoming and sessionable cocktail, particularly for outdoor sipping.
Image Credit: Southern Tier Distilling Company
What Makes This Trend Stand Out
- Canned Cocktail Trend
- The increasing popularity of canned cocktails, particularly those incorporating unique flavor combinations like grape-infused vodka, presents opportunities for new product development in the ready-to-drink market.
- Gourmet Mixer Trend
- The use of high-quality, artisanal mixers like ginger ale in canned cocktails is a trend that allows for premiumization of the ready-to-drink market.
- Sports-inspired Packaging Trend
- Incorporating sport and outdoor themes in the design of canned cocktail packaging, like Southern Tier's golf-inspired design, can appeal to consumers looking for refreshing summer drinks for active lifestyles.
Sectors Adopting This
- Ready-to-drink Beverages
- The ready-to-drink market, particularly in the cocktail segment, presents opportunities for new product development and premiumization through the use of unique flavors and high-quality ingredients.
- Craft Mixer Production
- As the canned cocktail trend grows, there is opportunity for artisanal mixers, like Southern Tier's ginger ale, to capitalize on consumer demand for quality ingredients and unique flavor combinations.
- Outdoor Recreation
- Sports and outdoor-themed packaging for canned cocktails can tap into the growing demand for refreshing drinks for active consumers, creating opportunities for market expansion and cross-promotion with outdoor brands.
