Vodkade is a first-of-its-kind, hand-crafted, canned vodka cocktail born out of the idea of creating a cocktail that tastes like a sports beverage. Created for "the pros of having fun" and adults who play to win, these non-carbonated cocktails in cans share a proprietary blend of high-quality vodka and natural fruit flavors to deliver refreshment with a kick.
Active, health-conscious consumers will appreciate the smoothness and crispness of these easy-drinking vodka cocktails with 5% ABV between rounds of golf, pickleball matches and other activities centered on being social and in motion.
Vodkade debuted in four nostalgic flavors: Fruit Punch, Lemon-Lime, Orange, and Berry Cherry. In the Victory Pack, there are two cans of each flavor.
What's Driving This Trend
- Sports-inspired Cocktails
- Sporty cocktails like Vodkade blend the world of active lifestyles with the social pleasure of cocktail drinking, appealing to consumers looking for refreshing yet energizing beverages.
- Non-carbonated Alcoholic Beverages
- The popularity of non-carbonated alcoholic drinks is rising, catering to those who desire a smoother, less fizzy drinking experience without sacrificing flavor or refreshment.
- Flavored Alcohol Variety Packs
- Variety packs featuring nostalgic flavors offer an exciting way for brands to attract consumers looking for new taste experiences within a single purchase.
Who This Affects Most
- Ready-to-drink Cocktails
- The innovation in pre-packaged, ready-to-drink cocktails such as Vodkade offers new avenues for beverage companies to deliver convenience and variety to social drinkers.
- Health-conscious Alcoholic Beverages
- As health-minded individuals seek out alcoholic options, this sector provides opportunities for products that combine wellness trends with enjoyment, like low-calorie or natural ingredient drinks.
- Canned Beverage Market
- The canned beverage industry is expanding rapidly as consumers prefer portable and sustainable packaging, opening doors for innovative product formats including alcoholic options.
