Interest in the 1980s is booming across pop culture, and in the beverage space, revived 80s drinks are playing up nostalgic flavors, electric colors and fresh formats for modern appeal.
On the non-alcoholic side, sweet beverage mixes popular in the 1980s have been reinvented as ready-to-drink vodka refreshers, offering a nostalgic sip with updated ingredients and packaging. Energy drinks are also riding this wave—JOLT Cola being a prime example.
Meanwhile, on the cocktail front, favorites like the espresso martini, cosmopolitan, and Midori sour are seeing new life in sleek canned formats and unexpected flavor twists. These reimagined classics cater to today’s adventurous palates and deliver a dose of newstalgia by combining retro flair with modern mixology.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
