The Collina & Co Espresso Martini has been unveiled by Whitebox Cocktails as the brand's latest creation that aims to transform the signature cocktail into an easier option for consumers to enjoy from home. The canned cocktail comes in at 140ml can that, according to the brand, needs to be shaken for at least 12-seconds in order to create the signature foam head that a freshly prepared one would have. The cocktail comes in with a 20% ABV to give it a bar-quality proof, is priced at £5.80 and is arriving exclusively at Selfridges now ahead of a wider release slated to start in mid-November in the UK.
Whitebox Cocktails Co-Founder Pietro Collina commented on the new Collina & Co Espresso Martini saying, "Enjoying a perfectly crafted Espresso Martini at home has never been easier. We’ve kept this legendary serve true to its origins, using only the finest vodka, espresso and coffee liqueur, to create a ready-to-serve cocktail that delivers on the level of quality you’d expect from a top-tier bar.”
What's Driving This Trend
- Ready-to-serve Craft Cocktails
- Ready-to-serve craft cocktails offer convenience without compromising the quality that consumers expect from bar-made drinks.
- Premium Canned Alcohol Beverages
- Premium canned alcohol beverages are becoming a go-to choice for consumers seeking high-quality drinks with the added benefit of portability.
- Home Bar Experience
- Creating a home bar experience with products like canned Espresso Martinis allows consumers to enjoy sophisticated cocktails from the comfort of their homes.
Who This Affects Most
- Alcohol Beverage Industry
- The alcohol beverage industry is seeing a shift towards premium, ready-to-drink options that cater to consumers' desires for convenience and quality.
- Gourmet Food and Drink Retailers
- Gourmet food and drink retailers are capitalizing on the trend for high-end canned cocktails by offering exclusive, high-quality products.
- E-commerce Beverage Market
- The e-commerce beverage market is expanding as consumers seek out premium canned cocktails that can be conveniently purchased online and delivered.
