These 2017 branding trends range from color-changing business cards to nostalgic food truck logos. While designer Réka Neszmélyi's holographic business cards alter their appearance when exposed to different lighting, Grilled Cheese Wonderland's visual identity replicates the mood of fast food eateries from the 90s.
When looking at innovative packaging in the food and beverage space, standouts include Snickers' emotive Hunger Bars which are accented with hilarious logos like "indecisive" and "irritable" while nodding to its ongoing television campaign's similar theme.
Another branding standout is Instagram artist @logoji_'s unique project which transforms classic logos from brands like KFC, Starbucks and Camel into mobile icons that are most compelling to Millennial audiences.
Trend Hunter's 2018 Trend Report reveals even more branding innovations to look out for in the new year while zoning in on industries like retail, food, and tech.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
