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Top 100 Branding Trends in 2017

From Male Makeup Brand Ambassadors to Retro Presswork Packaging

— January 27, 2018 — Marketing
These 2017 branding trends range from color-changing business cards to nostalgic food truck logos. While designer Réka Neszmélyi's holographic business cards alter their appearance when exposed to different lighting, Grilled Cheese Wonderland's visual identity replicates the mood of fast food eateries from the 90s.

When looking at innovative packaging in the food and beverage space, standouts include Snickers' emotive Hunger Bars which are accented with hilarious logos like "indecisive" and "irritable" while nodding to its ongoing television campaign's similar theme.

Another branding standout is Instagram artist @logoji_'s unique project which transforms classic logos from brands like KFC, Starbucks and Camel into mobile icons that are most compelling to Millennial audiences.

Trend Hunter's 2018 Trend Report reveals even more branding innovations to look out for in the new year while zoning in on industries like retail, food, and tech.
6.2
Score
Popularity
Activity
Freshness
100
Rebranded Men's Skincare Collections
Rebranded Men's Skincare Collections
Scrubd Now Features New Products and a Visual Rebranding
<
99
Conceptual Fruit Juice Cans
Conceptual Fruit Juice Cans
SQZD is a Conceptual Juice Brand That Provides Inspiration to Others
<
98
Endearing Pain Relief Packaging
Endearing Pain Relief Packaging
The B+B Medication Brand Aims to Stand Out on Shelves
<
97
Vibrant Fruit Puree Packs
Vibrant Fruit Puree Packs
Wanabana Offers Fruits in Easy-to-Drink, Vibrant Forms
<
96
Lunar Coffee Packaging
Lunar Coffee Packaging
This Brand Identity for Paradise. Gourmet-club™ Espresso is Mystical
<
95
Glowing Gin Beverages
Glowing Gin Beverages
Manners Gin is a Unique Beverage That Glows in the Dark
<
94
Pastel Craft Beverages
Pastel Craft Beverages
Realist's Craft Drinks Are Made From Healthy Ingredients
<
93
Feeling-Branded Chocolate Bars
Feeling-Branded Chocolate Bars
The Snickers Hunger Bars Speak to Your Need for Fuel
<
92
Avian-Themed Coffee Bags
Avian-Themed Coffee Bags
Lindfield Coffee Works' Packaging is Artful and Eco-Friendly
<
91
Vitamin-Enriched Waters
Vitamin-Enriched Waters
Nongfu Spring Has Released a New Collection of Healthy Waters
<
90
Crafty Holiday Packaging
Crafty Holiday Packaging
Innisfree's String Art Kits are a Family-Friendly Gift with Purchase
<
89
Marble-Themed Soap Branding
Marble-Themed Soap Branding
Stitch Design Co. Remixes the Waterworks' Visual Identity
<
88
Colorful Freeze-Dried Spices
Colorful Freeze-Dried Spices
Super Garden's Spices Come in Re-Usable Glass Jars
<
87
Reconstructed Designer Streetwear
Reconstructed Designer Streetwear
The Vetements Spring/Summer Boasts Unconventional Fusions
<
86
Inclusive Brand Packaging
Inclusive Brand Packaging
Autistic Art is Branding Starbucks Cups and Credit Cards With Its Works
<
85
Nutritionally Complete Drink Supplements
Nutritionally Complete Drink Supplements
The 'Octa' Supplement Drinks are Packed with Nutrients
<
84
French-Inspired Fast Food Cafes
French-Inspired Fast Food Cafes
McDonald's Concept Cafe in NYC Boasts an Upscale Parisian Vibe
<
83
Corporate Motif Weaponry
Corporate Motif Weaponry
Tom Galle's Artistic Designs are Inspired by Iconic Company Logos
<
82
Apple-Based Sparkling Drinks
Apple-Based Sparkling Drinks
The New nudie Range Offers Drinks Without Unhealthy Additions
<
81
Monochrome Unisex Cosmetic Branding
Monochrome Unisex Cosmetic Branding
The Filmore Skincare Line is Effective for Men and Women
<
80
Asymmetric Soft Drink Bottles
Asymmetric Soft Drink Bottles
These New Fanta Bottles Were Inspired by Freshly Squeezed Fruit
<
79
Visualized Imagery Yogurt Branding
Visualized Imagery Yogurt Branding
The MOO Milk Yogurts Tell a Story Through the Packaging
<
78
Water Infusion Pouches
Water Infusion Pouches
Ready Made Water Infusion Enhances the Flavor of Standard Beverages
<
77
Playful Restaurant Branding
Playful Restaurant Branding
Montreal's Maneki Comptoir Asiat' Eatery Boasts Vivid Visual Details
<
76
Abstract Art Chocolate Branding
Abstract Art Chocolate Branding
The Temper Brand Offers Premium Chocolates and Pastries
<
75
Monochromatic Nut Butter Branding
Monochromatic Nut Butter Branding
These Premium Nut Butters Were Made with Nutritious Ingredients
<
74
Premium In-Flight Sleeping Products
Premium In-Flight Sleeping Products
Casper is Providing Comfort 30,000 Feet in the Air
<
73
Sandwich-Themed Sneakers
Sandwich-Themed Sneakers
Diabora Designed a Pair of Philly Cheesesteak Sneakers with UBIQ
<
72
Minimalist Tea Box Sets
Minimalist Tea Box Sets
The Teabox Brand Aimed to Revolutionize This Historical Beverage
<
71
Ice Cream-Inspired Concealer Packaging
Ice Cream-Inspired Concealer Packaging
Eyes Cream is Featured in Tub-Like Packaging
<
70
Playful Candle Branding
Playful Candle Branding
The WIFF Candle Brand Was Created to Offer Diversity in This Market
<
69
Elegantly Canned Cocktails
Elegantly Canned Cocktails
WheelHouse's Cocktails in Cans are Sophisticated
<
68
Multipurpose Rustic Six-Packs
Multipurpose Rustic Six-Packs
Bohemia's Beer Six-Pack Crate Transforms into a Set of Kitchen Tools
<
67
Asian-Inspired Food Branding
Asian-Inspired Food Branding
This Cardinal Food Packaging Got a Globally Inspired Makeover
<
66
Subculture Skincare Branding
Subculture Skincare Branding
The Electric Ink Tattoo Care Packaging is Inspired by Body Artwork
<
65
Opulent QSR Burger Packaging
Opulent QSR Burger Packaging
These McDonald's Burger Boxes are Accented with Crystals
<
64
Kaleidoscopic Lip Kits
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
<
63
Personalized Pizza Branding
Personalized Pizza Branding
The Make & Take Brand Identity Highlights the Brand's Signature Menu
<
62
Textured Soap Collections
Textured Soap Collections
Wang Min's Soaps Offer Unique Visuals and a Relaxing Experience
<
61
Artistic Rolling Paper Packaging
Artistic Rolling Paper Packaging
Babes Papes Offers Rolling Papers Along with Works of Art
<
60
Popsicle-Themed Lip Tints
Popsicle-Themed Lip Tints
The ETUDE HOUSE Lip Tints Have a Summery Inspiration
<
59
Conceptual Moon Water Drinks
Conceptual Moon Water Drinks
The Fruit Moon Beverages Highlight the Lore Behind the Product
<
58
Fast Food Mooncakes
Fast Food Mooncakes
McDonald's is Now Boxing Baked Mooncakes for the Mid-Autumn Festival
<
57
Male Cosmetic Ambassadors
Male Cosmetic Ambassadors
Manny Gutierrez Will Be Maybelline's First Male Beauty Representative
<
56
Bone Broth Vegetable Drinks
Bone Broth Vegetable Drinks
The Bonafide Provisions Drinkable Veggies Bone Broth is Organic
<
55
Retro Presswork Branding
Retro Presswork Branding
Un Posto a Base's Visual Identity Spotlights Minimalist Typography
<
54
Accessory-Inspired Beer Cans
Accessory-Inspired Beer Cans
Offbeat Brewing Co.'s Beer Can Packages Encourage Photo-Taking
<
53
360-Degree Cabin Tours
360-Degree Cabin Tours
Burt's Bees Created a 360-Degree Tour of the Founder's Personal Cabin
<
52
Letterpress Block Candies
Letterpress Block Candies
BLOCD's Client Candy Gift Takes Cues from Its Own Typesetting
<
51
Jar-Shaped Pouch Packages
Jar-Shaped Pouch Packages
Wunderbar! Creative Agency Introduced a Fresh Design for Pickled Goods
<
50
Mythological Soap Branding
Mythological Soap Branding
These Natural Handmade Soaps Were Inspired by Greek Gods
<
49
Wellness-Focused Water Bottles
Wellness-Focused Water Bottles
The Spring Smart Water Bottle is Able to Track Hydration Levels
<
48
Ferris Wheel Cosmetic Packaging
Ferris Wheel Cosmetic Packaging
The Big Wheel of Sexy from Glamglow Embodies Playful Packaging
<
47
Anti-Energy Drinks
Anti-Energy Drinks
This Beverage and Its Packaging Encourage Slow Life Culture and Mindfulness
<
46
Curated Pre-Rolled Cannabis
Curated Pre-Rolled Cannabis
Bloom Farms is a Medical Marijuana Provider Offering Specific Strains
<
45
Retail Vending Machines
Retail Vending Machines
Uniqlo Unveiled its Plans to Roll Out Clothing Vending Machines
<
44
Millennial-Targeted CPG Brands
Millennial-Targeted CPG Brands
'Uniquely J' is a Grocery and Household Goods Brand from Jet.com
<
43
Barbie Streetwear Collections
Barbie Streetwear Collections
'BarbiexMissguided' Introduces Empowering, Inspiring Apparel
<
42
Electrolyte-Infusing Water Bottles
Electrolyte-Infusing Water Bottles
The KOR Plus Water Bottle Turns Any Water into Superwater
<
41
Customizable Takeout Packaging
Customizable Takeout Packaging
Born2Be's Vibrant Takeout Boxes Encourage Play
<
40
Vintage Alcohol Gift Sets
Vintage Alcohol Gift Sets
This Jagermeister Gift Set is a Limited Edition Offer
<
39
Eco Workout Equipment
Eco Workout Equipment
Ecowellness Specializes in Eco-Friendly Fitness Equipment for Home Use
<
38
Full-Fat Yogurt Beverages
Full-Fat Yogurt Beverages
Dreaming Cow Creamery's LUSH Sneaks in Servings of Vegetables
<
37
Obscure Streetwear Accessories
Obscure Streetwear Accessories
The New Supreme Accessories Collection Features a Money Gun & More
<
36
Glamorous F1 Experiences
Glamorous F1 Experiences
Heineken's More Than a Race Campaign Shows the Magic of the F1 Experience
<
35
Collaborative Car Design Experiences
Collaborative Car Design Experiences
Chevrolet Indie Fridays Invited Guests to Spray Paint a Car
<
34
Mobile Celebrity-Branded Pop-Ups
Mobile Celebrity-Branded Pop-Ups
Rihanna's Fenty University Mobile Pop-Up Made Two Stops in NYC
<
33
Chip-Seasoning Containers
Chip-Seasoning Containers
Twistd's Seasoned Potato Chips Encourage Mixing and Matching Flavors
<
32
Sustainable Smartphone Packaging
Sustainable Smartphone Packaging
This Eco-Friendly Box Represents a Company Committed to Reuse
<
31
Millennial-Targeted Canned Wines
Millennial-Targeted Canned Wines
Underwood Re-Imagines Canned Wines for a Chic Audience
<
30
Multi-Lingual Beer Branding
Multi-Lingual Beer Branding
Bionic Brew Features Playful, Futuristic Branding
<
29
Pop Art Milk Packaging
Pop Art Milk Packaging
Giovani Flores's Milkö Brand Identity Boasts Vivid Patterns and Motifs
<
28
Millennial Water Bottle Collaborations
Millennial Water Bottle Collaborations
bkr Has Unveiled an Exclusive Spiked Collection for Sephora
<
27
Non-Tying Shoelace Packs
Non-Tying Shoelace Packs
HICKIES Laces Packaging Was Designed to Prominently Feature Its Products
<
26
Color-Changing Business Cards
Color-Changing Business Cards
Réka Neszmélyi's Cards Are Constantly Transforming Their Appearance
<
25
Drinkable Broth Soup Packaging
Drinkable Broth Soup Packaging
The Nona Lim’s Heat & Sip Soup Cups are Quick to Heat and Eat
<
24
Regal Jewelry Collections
Regal Jewelry Collections
Yunus & Eliza's Game of Thrones Jewelry Line is Worn on The Show
<
23
Alcohol-Accompanying Board Games
Alcohol-Accompanying Board Games
The Brand 'Stranger & Stranger' Has Released a Board Game
<
22
DIY Eclipse-Viewing Goggles
DIY Eclipse-Viewing Goggles
Corona's Eclipse Glasses Can Be Made from Its 12-Pack Box
<
21
Smart Cosmetic Packages
Smart Cosmetic Packages
Valmont Cosmetics' Packaging is Enhanced with NFC Tech from Thinfilm
<
20
Emoticon Beverage Branding
Emoticon Beverage Branding
Emoji Coffee Packaging Speaks to Consumers' Morning Moods
<
19
Simplistic Eco-Friendly Egg Cartons
Simplistic Eco-Friendly Egg Cartons
Tanvi Chaurasia Created the 'Happy Hatch' Packaging Design
<
18
Convertible Herbal Tea Packaging
Convertible Herbal Tea Packaging
These Conceptual Tea Blends Come in Potted Plant Packages
<
17
Ayurvedic Hair Oils
Ayurvedic Hair Oils
The Rathira Ayurveda 10 Days Hair Oil Prevents Hair Loss and Cures Dandruff
<
16
Spherical Doll Sets
Spherical Doll Sets
'L.O.L. Surprise' Collectibles Play Off of the Unboxing Phenomenon
<
15
Hexagonal Cookie Packaging Concepts
Hexagonal Cookie Packaging Concepts
Saikai is Both a Quirky and Functional Packaging Concept
<
14
Korean Shoemaker Beauty Brands
Korean Shoemaker Beauty Brands
Korean Shoemaker Sovo Has Launched Nuca Skincare
<
13
Luxurious Fitness Supplements
Luxurious Fitness Supplements
The KIN Range Was Created by Two Renowned Fitness Gurus
<
12
Minimal Marijuana Accessories
Minimal Marijuana Accessories
The Tokyo Smoke and Van der Pop Collection is Elegantly Designed
<
11
Luxurious Smart Wallet Packaging
Luxurious Smart Wallet Packaging
This Elegant Box Introduces Upscale Packaging for Smart Products
<
10
Emoji Brand Logos
Emoji Brand Logos
These Emoji Logos Were Created by an Instagram User Known as @logoji_
<
9
Nostalgic Food Truck Branding
Nostalgic Food Truck Branding
Grilled Cheese Wonderland's Concept is a Nod to 90s Youth Culture
<
8
Anatomical Dairy Packaging
Anatomical Dairy Packaging
This Milk Container Packaging Draws Inspiration from a Cow's Physique
<
7
Fast Food Salad Shops
Fast Food Salad Shops
KFC's K Pro is a Healthy Remix on the Famous Fast Food Restaurant
<
6
Sneaker Stencil Kits
Sneaker Stencil Kits
The Nike Gakou Flyknit Allows for Complete At-Home Customization
<
5
Holographic Mall Advertisements
Holographic Mall Advertisements
'Hypervsn' by Kino-Mo Projects Floating 3D Advertisements
<
4
Holographic Display Smartphones
Holographic Display Smartphones
RED Has Designed the World's First Glasses-Free Holographic Phone
<
3
Feminine Cosmetics Packaging
Feminine Cosmetics Packaging
This Branding Concept Uses Soft Curves and Feminine Colors
<
2
Foodie-Focused Meal Brands
Foodie-Focused Meal Brands
'Simply Good' Offers Quality Food That Makes for Easy Cooking
<
1
Multi-Sensory Cola Advertisements
Multi-Sensory Cola Advertisements
This Coca-Cola Advertisement Has Been Awarded Two World Records
<