Korean Shoemaker Beauty Brands

Korean shoemaker Sovo has launched Nuca skincare line, a contemporary beauty brand that stands out thanks to subtle matte pink packaging and delicate typography. The new venture is a collaboration between the Sovo brand and consulting firm Eggplant Factory, based in Seoul that takes its titular inspiration from the Spanish word for nape, a subtle allusion to female sensuality.

The Nuca skincare range includes a variety of makeup products and hydrating masks, with two bestsellers being the Gentle Moisturizing Pink Cushion and the Hydro Mega Waterfall Cream, according to Wallpaper. Boasting a similarly pleasing aesthetic on Instagram, Nuca skincare can be seen as adhering to the same inspirations as other Instagram-friendly beauty brands such as Milk Makeup and Glossier.