Korean shoemaker Sovo has launched Nuca skincare line, a contemporary beauty brand that stands out thanks to subtle matte pink packaging and delicate typography. The new venture is a collaboration between the Sovo brand and consulting firm Eggplant Factory, based in Seoul that takes its titular inspiration from the Spanish word for nape, a subtle allusion to female sensuality.
The Nuca skincare range includes a variety of makeup products and hydrating masks, with two bestsellers being the Gentle Moisturizing Pink Cushion and the Hydro Mega Waterfall Cream, according to Wallpaper. Boasting a similarly pleasing aesthetic on Instagram, Nuca skincare can be seen as adhering to the same inspirations as other Instagram-friendly beauty brands such as Milk Makeup and Glossier.
Why This Trend Is Growing
- Instagram-friendly Beauty Brands
- There is an opportunity for beauty brands to create products with aesthetically pleasing packaging and target Instagram-savvy consumers.
- Collaboration Between Fashion and Beauty Brands
- Fashion brands can collaborate with beauty brands to create unique product lines that leverage their existing customer base and brand recognition.
- Hydrating Masks and Cushion Makeup
- There is a demand for innovative hydrating masks and cushion makeup products that offer convenience and skincare benefits.
Industries Being Reshaped
- Fashion
- Fashion industry can explore collaborations with beauty brands to expand their product offerings and tap into the beauty market.
- Beauty
- Beauty industry can focus on developing Instagram-friendly products with visually appealing packaging to target social media-savvy consumers.
- Skincare
- Skincare industry can invest in research and development of hydrating masks and cushion makeup products that cater to the growing demand for convenience and skincare benefits.
