Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Top 100 Cosmetic Trends in 2017

From Rose-Shaped Makeup Brushes to Customizable Skincare Labs

— January 28, 2018 — Fashion
These 2017 cosmetic trends cover a wide range of makeup, skincare, and hair products that assist consumers in achieving the looks that they want, whether it's getting that natural glow, or dressing up for an elaborate night out.

Also featured are a number of rather unconventional products that appeal to those who call themselves fans of particular franchises like Harry Potter or Super Mario, or just those who are interested in combining current fads with practical items. A great example of the latter is the 'Glamspin,' a trio of lip hydrating scented lip balms that come packaged in a fidget spinner.

Also featured are the selfie-friendly face masks from Nails Inc. As younger demographics of consumers remain eager to share aspects of their daily lives on social media, the masks enable them to get a better shot of themselves while they go about their self-care rituals. The looks of the masks are inspired by Snapchat filters, so consumers can choose versions that depict flower crowns, unicorns and bunnies, among other popular themes.
5.2
Score
Popularity
Activity
Freshness
100
Flash Sale Lipstick Promotions
Flash Sale Lipstick Promotions
These New Kat Von D Lipsticks Will Have a Special 48-Hour Sale
<
99
Pro-Aging Skincare Collections
Pro-Aging Skincare Collections
Well Within's Planted in Beauty Emphasizes Wellness and Beauty
<
98
Androgynous Eyeshadow Palettes
Androgynous Eyeshadow Palettes
This Jeffree Star Eyeshadow Palette Consists of Unique Neutrals
<
97
Sunscreen-Smearing Accessories
Sunscreen-Smearing Accessories
The BlokRok Line of Devices Streamlines Sunscreen Application
<
96
Magical Necklace-Inspired Makeup Brushes
Magical Necklace-Inspired Makeup Brushes
Cookie Dough Deco Launched a Line of Harry Potter Brushes
<
95
Athletic Sweatproof Makeup
Athletic Sweatproof Makeup
HIIT Cosmetics is a New Makeup Line for Active Women
<
94
Mermaid-Inspired Makeup Collections
Mermaid-Inspired Makeup Collections
Wet n Wild's Midnight Mermaid Collection is Full of Metallics
<
93
Anime Princess Eye Shadows
Anime Princess Eye Shadows
This Fun Sailor Moon Makeup Palette Has Four Shimmery Shades
<
92
Collaborative Planetary Highlighters
Collaborative Planetary Highlighters
Jefree Star and Manny MUA's New Skin Frost Shade is 'Uranus'
<
91
Collaborative Celebrity Makeup Launches
Collaborative Celebrity Makeup Launches
Kim and Kylie are Joining Forces for a Makeup Collection
<
90
Face-Steaming Devices
Face-Steaming Devices
The Dr Dennis Gross Pro Facial Steamer Brings the Spa To Your Home
<
89
Celebrity Offspring Beauty Ads
Celebrity Offspring Beauty Ads
Burberry's 'Liquid Lip Velvet' Promotional Series Stars Iris Law
<
88
Unicorn-Themed Face Masks
Unicorn-Themed Face Masks
BioBelle's #UnicornGlow Masks Brighten Skin and Reduce Fine Lines
<
87
Prismatic Makeup Brushes
Prismatic Makeup Brushes
These Unique Makeup Brushes Come in the Moda 'Face Perfecting Kit'
<
86
Limited Edition Flexible Soaps
Limited Edition Flexible Soaps
Bath & Body Works is Bringing Back Its Shapeable Soaps
<
85
Quartz Face Rollers
Quartz Face Rollers
Aquarian Soul Designs' All Natural Products Reduce the Appearance of Wrinkles
<
84
Rose-Shaped Makeup Brushes
Rose-Shaped Makeup Brushes
This Makeup Brush Set from Storybook Cosmetics Reminds of Bouquets
<
83
Anti-Aging Botanical Oils
Anti-Aging Botanical Oils
One Love Organics Offers a Serum That Claims to Preserve Youth
<
82
All-In-One Face Mask Packaging
All-In-One Face Mask Packaging
This Powder Face Mask Provides a Built-In Bowl and Measuring Spoon
<
81
Microscopic Skincare Ranges
Microscopic Skincare Ranges
Microme Cosmetics Features Distinct Scientific Packages
<
80
Millennial-Targeted Glitter Lip Balms
Millennial-Targeted Glitter Lip Balms
Glossier and Momofuku Milk Bar Created Birthday Balm Dotcom
<
79
Caviar-Inspired Lip Looks
Caviar-Inspired Lip Looks
These Unique Lip Art Designs Make Use of Tiny Beads for an Added Texture
<
78
Metallic Makeup Enhancers
Metallic Makeup Enhancers
Cover FX's 'Custom Enhancers' Come in Three New Luminous Shades
<
77
Feathered Eyebrow Looks
Feathered Eyebrow Looks
These Beauty Bloggers Have Artfully Transformed Their Eyebrows
<
76
Gym Beauty Sets
Gym Beauty Sets
Supergoop!'s 'Barre to Bar' Set Boasts Lightweight, Long-Lasting Cosmetics
<
75
Fashion-Themed Beauty Boxes
Fashion-Themed Beauty Boxes
Birchbox + Vogue Partner for a Rose-Themed Beautybox
<
74
LGBTQ Love Campaigns
LGBTQ Love Campaigns
Lush Cosmetics' Campaign for Valentine's Day Focuses on Inclusivity
<
73
Ultra-Pigmented Sparkly Lipsticks
Ultra-Pigmented Sparkly Lipsticks
These New Kat Von D Lipsticks Come in 11 Shockingly Bright Hues
<
72
Vintage-Inspired Lipsticks
Vintage-Inspired Lipsticks
Beauty Brand Besame Launched a Lipstick Inspired by Hollywood Stars
<
71
Minimalist French Makeup Collections
Minimalist French Makeup Collections
Prescription Lab Offers Natural But High Quality Products
<
70
Chocolate-Inspired Lipsticks
Chocolate-Inspired Lipsticks
The Nude-Tella Lip Whip Collection Takes Cues from Nutella
<
69
Mythological Matte Lipsticks
Mythological Matte Lipsticks
'Mermaid Tears' is the Latest from the Too Faced Mythological Line
<
68
Millennial Anti-Aging Cosmetics
Millennial Anti-Aging Cosmetics
'Nia' is a New Skincare Line to Keep Youth Looking Youthful
<
67
Athletic Beauty Kits
Athletic Beauty Kits
Yuni Beauty's 'Sweat, Refresh, Go' Set Blurs the Lines of Beauty and Fitness
<
66
Nostalgic Anime Lipsticks
Nostalgic Anime Lipsticks
Creer Beaute's Mega Nourishing Sailor Moon Lipstick Line is so 90s
<
65
Encapsulated Eye Mask Packs
Encapsulated Eye Mask Packs
mothermade's Nourishing Masks Feature Single-Use Containers
<
64
Playful Travel-Sized Skincare Kits
Playful Travel-Sized Skincare Kits
'The Littles' from Drunk Elephant Features Seven Key Products
<
63
Lip-Plumping Gadgets
Lip-Plumping Gadgets
PMD's At-Home Kiss Lip Plumping System Increases the Mouth's Fullness
<
62
Colorful LED Eyelashes
Colorful LED Eyelashes
Light Up Eyelashes F.lashes Will Make Your Eyes Light Up -- Literally
<
61
Restorative Nail Masks
Restorative Nail Masks
Le Mini Macaron Makes "Masks" to Pamper One's Nails
<
60
Holographic Liquid Lipsticks
Holographic Liquid Lipsticks
Too Faced is Gearing Up to Offer a New Unicorn Tears Lipstick Shade
<
59
Raver Beauty Editorials
Raver Beauty Editorials
This Neon Makeup Series Spotlights Beauty Looks by Emma Miles
<
58
Romantically Themed Cosmetics
Romantically Themed Cosmetics
The New ColourPop Valentine's Collection Features Heart Branding
<
57
In-Store Diversity Campaigns
In-Store Diversity Campaigns
Sephora Hired Its Own Employees to Model for Its Latest Holiday Ads
<
56
Rapper-Influenced Lipstick Launches
Rapper-Influenced Lipstick Launches
The New MAC Nicki Minaj Line Boasts a Range of Stunning Nudes
<
55
Millennial Model Makeup Kits
Millennial Model Makeup Kits
Gigi x Maybelline Introduces the All-in-One 'Jetsetter' Palette
<
54
Solid Toner Sticks
Solid Toner Sticks
Milk Makeup is Introducing the First-Ever Facial Toner in a Solid Format
<
53
Video Game Cosmetics Collections
Video Game Cosmetics Collections
The Shu Uemura x Super Mario Collection is Focused on Playtime
<
52
Flattering Skincare Brands
Flattering Skincare Brands
The Skincandy Beauty Brand Sends Products with Beauty Compliments
<
51
Ironic Sheet Mask Packaging
Ironic Sheet Mask Packaging
These Face Masks Capture Consumer Attention Through Their Name
<
50
Futuristic Beauty Collections
Futuristic Beauty Collections
The MAC x Chromat Line Introduces Adventurous, Limited Shades
<
49
Cinematic Makeup Trivia Games
Cinematic Makeup Trivia Games
This Revlon Campaign Allowed Moviegoers to Win Makeup with Timeplay
<
48
Wheel-Like Eyeliner Applicators
Wheel-Like Eyeliner Applicators
MAC Cosmetics' Newest Eyeliner Tip Resembles a Pizza Cutter
<
47
Shaving Gel Bars
Shaving Gel Bars
'Remay' Produces an Innovative Egg-Shaped Solid Shaving Bar
<
46
Sweat-Ready Beauty Sets
Sweat-Ready Beauty Sets
Clinique's Pep Rally Kit Packs Gym Bag Essentials into a Water Bottle
<
45
Beauty-Boosting Popsicles
Beauty-Boosting Popsicles
These Beauty Pops Recipes Will Keep You Cool and Pretty This Summer
<
44
Shimmering Temporary Hair Makeup
Shimmering Temporary Hair Makeup
Clairol's 'Color Crave' Line Encourages Consumers to Be Creative
<
43
Pill-Sized Lipstick Sets
Pill-Sized Lipstick Sets
Winky Lux's Mini Lip Pill Kit Offers a Different Color for Every Weekday
<
42
Conceptual K-Beauty Brands
Conceptual K-Beauty Brands
'Chok Chok' is a Cosmetics Concept Inspired by Korean Skincare
<
41
Eco-Friendly Makeup Sponges
Eco-Friendly Makeup Sponges
The 'Perfecting Blender Duo' Introduces Eco Makeup Tools with EcoFoam
<
40
Vitiligo-Covering Makeup Collections
Vitiligo-Covering Makeup Collections
Kandor Cosmetics Provides Full-Coverage Foundations
<
39
Complexion-Adapting Highlighters
Complexion-Adapting Highlighters
Lime Crime Recently Released a Vivid Palette That Suits Everyone
<
38
Childlike Designer Cosmetics
Childlike Designer Cosmetics
The Moschino X Sephora Makeup Line is Accessibly Priced
<
37
Ice Cream-Inspired Concealer Packaging
Ice Cream-Inspired Concealer Packaging
Eyes Cream is Featured in Tub-Like Packaging
<
36
Mermaiden Makeup Brushes
Mermaiden Makeup Brushes
Unicorn Lashes' Cosmetic Applicators Take Cues from Mythical Creatures
<
35
Spiritual Skincare Concepts
Spiritual Skincare Concepts
'Vaedra' Juxtaposes Luxury and Glamour with Modern Spirituality
<
34
Natural Body Care Duos
Natural Body Care Duos
Glossier's 'Body Hero' Products Leave Skin Looking Dewy and Moisturized
<
33
Magnetic False Eyelashes
Magnetic False Eyelashes
One Two Cosmetic's Glue-Free Design Offers a New Way to Wear Lashes
<
32
Superfood Body Creams
Superfood Body Creams
Sol De Janeiro's Nourishing Antioxidant Cream is Powered by Acai
<
31
Online Beauty Boutiques
Online Beauty Boutiques
The Online Retailer Madison Reed Opened Its First Physical Store in NYC
<
30
Subculture Skincare Branding
Subculture Skincare Branding
The Electric Ink Tattoo Care Packaging is Inspired by Body Artwork
<
29
Blue Glimmer Lipsticks
Blue Glimmer Lipsticks
Kat Von D Beauty's Glimmer Veil Lipstick in 'REVERB' Has Long-lasting Wear
<
28
Kaleidoscopic Lip Kits
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
<
27
Elegant Men's Care Products
Elegant Men's Care Products
'Wise' Offers Thoughtfully Packaged Natural Care Products for Men
<
26
Popsicle-Themed Lip Tints
Popsicle-Themed Lip Tints
The ETUDE HOUSE Lip Tints Have a Summery Inspiration
<
25
Male Cosmetic Ambassadors
Male Cosmetic Ambassadors
Manny Gutierrez Will Be Maybelline's First Male Beauty Representative
<
24
Opulent Floral Headpieces
Opulent Floral Headpieces
Beauty Scene's Whimsical Exclusive is Lensed by Daniel Martinez Guillen
<
23
Customized Nail Art Printers
Customized Nail Art Printers
The 'O'2' Mobile Nail Printer Creates Wearable Art in an Instant
<
22
Storybook Skincare Branding
Storybook Skincare Branding
The La Mer Hydrating Serum Packaging is Inspired by Children's Books
<
21
Gold Wire Nails
Gold Wire Nails
The Minimalist Wire Manicure was Created by Eun Kyung Park of Unistella Salon
<
20
$5,000 Charcoal Face Masks
$5,000 Charcoal Face Masks
The New Tresor Rare Face Mask Offers High-Quality Ingredients
<
19
Selfie-Friendly Sheet Masks
Selfie-Friendly Sheet Masks
These Sheet Mask Products Take Inspiration From Social Media Filters
<
18
Ferris Wheel Cosmetic Packaging
Ferris Wheel Cosmetic Packaging
The Big Wheel of Sexy from Glamglow Embodies Playful Packaging
<
17
Bubbling Clay Face Masks
Bubbling Clay Face Masks
Milky Piggy's Carbonated Bubble Clay Mask Has a Cloud-Like Consistency
<
16
Mythological Soap Branding
Mythological Soap Branding
These Natural Handmade Soaps Were Inspired by Greek Gods
<
15
Deceptive Shampoo Campaigns
Deceptive Shampoo Campaigns
Suave Professionals Has Released a Creative Ad to Market Its Shampoo
<
14
Backup Battery Makeup Mirrors
Backup Battery Makeup Mirrors
The Pearl Battery Pack Compact Mirrors Have a 3,000mAH Battery
<
13
Gen Z Cosmetic Stores
Gen Z Cosmetic Stores
'Riley Rose' is Forever21's Newest Conceptual Beauty Store
<
12
Fish-Shaped Cosmetic Brushes
Fish-Shaped Cosmetic Brushes
Mermaid Salon's Unique Makeup Brush Boasts a Novel Paddle Handle
<
11
Cosmetic Phone Cases
Cosmetic Phone Cases
The Pout Case Has a Built-In Slide-Out Drawer for Makeup
<
10
Virtual Reality Nail Salons
Virtual Reality Nail Salons
WAH London's New Flagship Incorporates Tech into Its Business Model
<
9
Glittery Cream Highlighters
Glittery Cream Highlighters
Glitter Injections' Highlighters Offer Intense Pigmentation
<
8
Smart Cosmetic Packages
Smart Cosmetic Packages
Valmont Cosmetics' Packaging is Enhanced with NFC Tech from Thinfilm
<
7
Korean Shoemaker Beauty Brands
Korean Shoemaker Beauty Brands
Korean Shoemaker Sovo Has Launched Nuca Skincare
<
6
Pop Star-Designed Makeup Collections
Pop Star-Designed Makeup Collections
Rihanna's Fenty Beauty Collection Reveals Diverse Shades
<
5
At-Home Pastel Hair Dyes
At-Home Pastel Hair Dyes
'Moody Girls' is a Range of Pastel-Hued Hair Dye for Lighter Hair Colors
<
4
DIY Face Mask Machines
DIY Face Mask Machines
Fruits and Vegetables Can Be Used in Preup's Face Mask Maker
<
3
Fidget Spinner Lip Balms
Fidget Spinner Lip Balms
The Glampsin Takes Advantage of the Current Popularity of Fidget Spinners
<
2
Customizable Skincare Labs
Customizable Skincare Labs
The St Ives Mixing Bar is Open for Six Weeks in New York City
<
1
Fast Beauty Maker Labs
Fast Beauty Maker Labs
The Essence Maker Shop Invited Fans to Co-Create Products In-Store
<