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Top 100 Cosmetic Trends in 2017

From Rose-Shaped Makeup Brushes to Customizable Skincare Labs

— January 28, 2018 — Fashion
These 2017 cosmetic trends cover a wide range of makeup, skincare, and hair products that assist consumers in achieving the looks that they want, whether it's getting that natural glow, or dressing up for an elaborate night out.

Also featured are a number of rather unconventional products that appeal to those who call themselves fans of particular franchises like Harry Potter or Super Mario, or just those who are interested in combining current fads with practical items. A great example of the latter is the 'Glamspin,' a trio of lip hydrating scented lip balms that come packaged in a fidget spinner.

Also featured are the selfie-friendly face masks from Nails Inc. As younger demographics of consumers remain eager to share aspects of their daily lives on social media, the masks enable them to get a better shot of themselves while they go about their self-care rituals. The looks of the masks are inspired by Snapchat filters, so consumers can choose versions that depict flower crowns, unicorns and bunnies, among other popular themes.
4.7
Score
Popularity
Activity
Freshness
100
Flash Sale Lipstick Promotions
Flash Sale Lipstick Promotions
These New Kat Von D Lipsticks Will Have a Special 48-Hour Sale
<
99
Pro-Aging Skincare Collections
Pro-Aging Skincare Collections
Well Within's Planted in Beauty Emphasizes Wellness and Beauty
<
98
Collaborative Planetary Highlighters
Collaborative Planetary Highlighters
Jefree Star and Manny MUA's New Skin Frost Shade is 'Uranus'
<
97
Androgynous Eyeshadow Palettes
Androgynous Eyeshadow Palettes
This Jeffree Star Eyeshadow Palette Consists of Unique Neutrals
<
96
Athletic Sweatproof Makeup
Athletic Sweatproof Makeup
HIIT Cosmetics is a New Makeup Line for Active Women
<
95
Mermaid-Inspired Makeup Collections
Mermaid-Inspired Makeup Collections
Wet n Wild's Midnight Mermaid Collection is Full of Metallics
<
94
Collaborative Celebrity Makeup Launches
Collaborative Celebrity Makeup Launches
Kim and Kylie are Joining Forces for a Makeup Collection
<
93
Sunscreen-Smearing Accessories
Sunscreen-Smearing Accessories
The BlokRok Line of Devices Streamlines Sunscreen Application
<
92
Celebrity Offspring Beauty Ads
Celebrity Offspring Beauty Ads
Burberry's 'Liquid Lip Velvet' Promotional Series Stars Iris Law
<
91
Magical Necklace-Inspired Makeup Brushes
Magical Necklace-Inspired Makeup Brushes
Cookie Dough Deco Launched a Line of Harry Potter Brushes
<
90
Face-Steaming Devices
Face-Steaming Devices
The Dr Dennis Gross Pro Facial Steamer Brings the Spa To Your Home
<
89
Unicorn-Themed Face Masks
Unicorn-Themed Face Masks
BioBelle's #UnicornGlow Masks Brighten Skin and Reduce Fine Lines
<
88
Anti-Aging Botanical Oils
Anti-Aging Botanical Oils
One Love Organics Offers a Serum That Claims to Preserve Youth
<
87
LGBTQ Love Campaigns
LGBTQ Love Campaigns
Lush Cosmetics' Campaign for Valentine's Day Focuses on Inclusivity
<
86
Rose-Shaped Makeup Brushes
Rose-Shaped Makeup Brushes
This Makeup Brush Set from Storybook Cosmetics Reminds of Bouquets
<
85
Metallic Makeup Enhancers
Metallic Makeup Enhancers
Cover FX's 'Custom Enhancers' Come in Three New Luminous Shades
<
84
Millennial-Targeted Glitter Lip Balms
Millennial-Targeted Glitter Lip Balms
Glossier and Momofuku Milk Bar Created Birthday Balm Dotcom
<
83
Encapsulated Eye Mask Packs
Encapsulated Eye Mask Packs
mothermade's Nourishing Masks Feature Single-Use Containers
<
82
Anime Princess Eye Shadows
Anime Princess Eye Shadows
This Fun Sailor Moon Makeup Palette Has Four Shimmery Shades
<
81
Prismatic Makeup Brushes
Prismatic Makeup Brushes
These Unique Makeup Brushes Come in the Moda 'Face Perfecting Kit'
<
80
Limited Edition Flexible Soaps
Limited Edition Flexible Soaps
Bath & Body Works is Bringing Back Its Shapeable Soaps
<
79
Gym Beauty Sets
Gym Beauty Sets
Supergoop!'s 'Barre to Bar' Set Boasts Lightweight, Long-Lasting Cosmetics
<
78
All-In-One Face Mask Packaging
All-In-One Face Mask Packaging
This Powder Face Mask Provides a Built-In Bowl and Measuring Spoon
<
77
Fashion-Themed Beauty Boxes
Fashion-Themed Beauty Boxes
Birchbox + Vogue Partner for a Rose-Themed Beautybox
<
76
Microscopic Skincare Ranges
Microscopic Skincare Ranges
Microme Cosmetics Features Distinct Scientific Packages
<
75
Caviar-Inspired Lip Looks
Caviar-Inspired Lip Looks
These Unique Lip Art Designs Make Use of Tiny Beads for an Added Texture
<
74
Quartz Face Rollers
Quartz Face Rollers
Aquarian Soul Designs' All Natural Products Reduce the Appearance of Wrinkles
<
73
Minimalist French Makeup Collections
Minimalist French Makeup Collections
Prescription Lab Offers Natural But High Quality Products
<
72
Millennial Anti-Aging Cosmetics
Millennial Anti-Aging Cosmetics
'Nia' is a New Skincare Line to Keep Youth Looking Youthful
<
71
Ultra-Pigmented Sparkly Lipsticks
Ultra-Pigmented Sparkly Lipsticks
These New Kat Von D Lipsticks Come in 11 Shockingly Bright Hues
<
70
Feathered Eyebrow Looks
Feathered Eyebrow Looks
These Beauty Bloggers Have Artfully Transformed Their Eyebrows
<
69
Mythological Matte Lipsticks
Mythological Matte Lipsticks
'Mermaid Tears' is the Latest from the Too Faced Mythological Line
<
68
Playful Travel-Sized Skincare Kits
Playful Travel-Sized Skincare Kits
'The Littles' from Drunk Elephant Features Seven Key Products
<
67
Colorful LED Eyelashes
Colorful LED Eyelashes
Light Up Eyelashes F.lashes Will Make Your Eyes Light Up -- Literally
<
66
Athletic Beauty Kits
Athletic Beauty Kits
Yuni Beauty's 'Sweat, Refresh, Go' Set Blurs the Lines of Beauty and Fitness
<
65
Restorative Nail Masks
Restorative Nail Masks
Le Mini Macaron Makes "Masks" to Pamper One's Nails
<
64
Lip-Plumping Gadgets
Lip-Plumping Gadgets
PMD's At-Home Kiss Lip Plumping System Increases the Mouth's Fullness
<
63
Chocolate-Inspired Lipsticks
Chocolate-Inspired Lipsticks
The Nude-Tella Lip Whip Collection Takes Cues from Nutella
<
62
Romantically Themed Cosmetics
Romantically Themed Cosmetics
The New ColourPop Valentine's Collection Features Heart Branding
<
61
Video Game Cosmetics Collections
Video Game Cosmetics Collections
The Shu Uemura x Super Mario Collection is Focused on Playtime
<
60
In-Store Diversity Campaigns
In-Store Diversity Campaigns
Sephora Hired Its Own Employees to Model for Its Latest Holiday Ads
<
59
Wheel-Like Eyeliner Applicators
Wheel-Like Eyeliner Applicators
MAC Cosmetics' Newest Eyeliner Tip Resembles a Pizza Cutter
<
58
Solid Toner Sticks
Solid Toner Sticks
Milk Makeup is Introducing the First-Ever Facial Toner in a Solid Format
<
57
Raver Beauty Editorials
Raver Beauty Editorials
This Neon Makeup Series Spotlights Beauty Looks by Emma Miles
<
56
Rapper-Influenced Lipstick Launches
Rapper-Influenced Lipstick Launches
The New MAC Nicki Minaj Line Boasts a Range of Stunning Nudes
<
55
Vintage-Inspired Lipsticks
Vintage-Inspired Lipsticks
Beauty Brand Besame Launched a Lipstick Inspired by Hollywood Stars
<
54
Futuristic Beauty Collections
Futuristic Beauty Collections
The MAC x Chromat Line Introduces Adventurous, Limited Shades
<
53
Millennial Model Makeup Kits
Millennial Model Makeup Kits
Gigi x Maybelline Introduces the All-in-One 'Jetsetter' Palette
<
52
Flattering Skincare Brands
Flattering Skincare Brands
The Skincandy Beauty Brand Sends Products with Beauty Compliments
<
51
Nostalgic Anime Lipsticks
Nostalgic Anime Lipsticks
Creer Beaute's Mega Nourishing Sailor Moon Lipstick Line is so 90s
<
50
Holographic Liquid Lipsticks
Holographic Liquid Lipsticks
Too Faced is Gearing Up to Offer a New Unicorn Tears Lipstick Shade
<
49
Sweat-Ready Beauty Sets
Sweat-Ready Beauty Sets
Clinique's Pep Rally Kit Packs Gym Bag Essentials into a Water Bottle
<
48
Ironic Sheet Mask Packaging
Ironic Sheet Mask Packaging
These Face Masks Capture Consumer Attention Through Their Name
<
47
Shimmering Temporary Hair Makeup
Shimmering Temporary Hair Makeup
Clairol's 'Color Crave' Line Encourages Consumers to Be Creative
<
46
Vitiligo-Covering Makeup Collections
Vitiligo-Covering Makeup Collections
Kandor Cosmetics Provides Full-Coverage Foundations
<
45
Mermaiden Makeup Brushes
Mermaiden Makeup Brushes
Unicorn Lashes' Cosmetic Applicators Take Cues from Mythical Creatures
<
44
Beauty-Boosting Popsicles
Beauty-Boosting Popsicles
These Beauty Pops Recipes Will Keep You Cool and Pretty This Summer
<
43
Conceptual K-Beauty Brands
Conceptual K-Beauty Brands
'Chok Chok' is a Cosmetics Concept Inspired by Korean Skincare
<
42
Shaving Gel Bars
Shaving Gel Bars
'Remay' Produces an Innovative Egg-Shaped Solid Shaving Bar
<
41
Complexion-Adapting Highlighters
Complexion-Adapting Highlighters
Lime Crime Recently Released a Vivid Palette That Suits Everyone
<
40
Superfood Body Creams
Superfood Body Creams
Sol De Janeiro's Nourishing Antioxidant Cream is Powered by Acai
<
39
Magnetic False Eyelashes
Magnetic False Eyelashes
One Two Cosmetic's Glue-Free Design Offers a New Way to Wear Lashes
<
38
Natural Body Care Duos
Natural Body Care Duos
Glossier's 'Body Hero' Products Leave Skin Looking Dewy and Moisturized
<
37
Childlike Designer Cosmetics
Childlike Designer Cosmetics
The Moschino X Sephora Makeup Line is Accessibly Priced
<
36
Cinematic Makeup Trivia Games
Cinematic Makeup Trivia Games
This Revlon Campaign Allowed Moviegoers to Win Makeup with Timeplay
<
35
Pill-Sized Lipstick Sets
Pill-Sized Lipstick Sets
Winky Lux's Mini Lip Pill Kit Offers a Different Color for Every Weekday
<
34
Eco-Friendly Makeup Sponges
Eco-Friendly Makeup Sponges
The 'Perfecting Blender Duo' Introduces Eco Makeup Tools with EcoFoam
<
33
Ice Cream-Inspired Concealer Packaging
Ice Cream-Inspired Concealer Packaging
Eyes Cream is Featured in Tub-Like Packaging
<
32
Online Beauty Boutiques
Online Beauty Boutiques
The Online Retailer Madison Reed Opened Its First Physical Store in NYC
<
31
Opulent Floral Headpieces
Opulent Floral Headpieces
Beauty Scene's Whimsical Exclusive is Lensed by Daniel Martinez Guillen
<
30
Subculture Skincare Branding
Subculture Skincare Branding
The Electric Ink Tattoo Care Packaging is Inspired by Body Artwork
<
29
Kaleidoscopic Lip Kits
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
<
28
Popsicle-Themed Lip Tints
Popsicle-Themed Lip Tints
The ETUDE HOUSE Lip Tints Have a Summery Inspiration
<
27
$5,000 Charcoal Face Masks
$5,000 Charcoal Face Masks
The New Tresor Rare Face Mask Offers High-Quality Ingredients
<
26
Elegant Men's Care Products
Elegant Men's Care Products
'Wise' Offers Thoughtfully Packaged Natural Care Products for Men
<
25
Customized Nail Art Printers
Customized Nail Art Printers
The 'O'2' Mobile Nail Printer Creates Wearable Art in an Instant
<
24
Male Cosmetic Ambassadors
Male Cosmetic Ambassadors
Manny Gutierrez Will Be Maybelline's First Male Beauty Representative
<
23
Spiritual Skincare Concepts
Spiritual Skincare Concepts
'Vaedra' Juxtaposes Luxury and Glamour with Modern Spirituality
<
22
Blue Glimmer Lipsticks
Blue Glimmer Lipsticks
Kat Von D Beauty's Glimmer Veil Lipstick in 'REVERB' Has Long-lasting Wear
<
21
Deceptive Shampoo Campaigns
Deceptive Shampoo Campaigns
Suave Professionals Has Released a Creative Ad to Market Its Shampoo
<
20
Backup Battery Makeup Mirrors
Backup Battery Makeup Mirrors
The Pearl Battery Pack Compact Mirrors Have a 3,000mAH Battery
<
19
Selfie-Friendly Sheet Masks
Selfie-Friendly Sheet Masks
These Sheet Mask Products Take Inspiration From Social Media Filters
<
18
Ferris Wheel Cosmetic Packaging
Ferris Wheel Cosmetic Packaging
The Big Wheel of Sexy from Glamglow Embodies Playful Packaging
<
17
Gold Wire Nails
Gold Wire Nails
The Minimalist Wire Manicure was Created by Eun Kyung Park of Unistella Salon
<
16
Storybook Skincare Branding
Storybook Skincare Branding
The La Mer Hydrating Serum Packaging is Inspired by Children's Books
<
15
Fish-Shaped Cosmetic Brushes
Fish-Shaped Cosmetic Brushes
Mermaid Salon's Unique Makeup Brush Boasts a Novel Paddle Handle
<
14
Bubbling Clay Face Masks
Bubbling Clay Face Masks
Milky Piggy's Carbonated Bubble Clay Mask Has a Cloud-Like Consistency
<
13
Gen Z Cosmetic Stores
Gen Z Cosmetic Stores
'Riley Rose' is Forever21's Newest Conceptual Beauty Store
<
12
Mythological Soap Branding
Mythological Soap Branding
These Natural Handmade Soaps Were Inspired by Greek Gods
<
11
Cosmetic Phone Cases
Cosmetic Phone Cases
The Pout Case Has a Built-In Slide-Out Drawer for Makeup
<
10
Glittery Cream Highlighters
Glittery Cream Highlighters
Glitter Injections' Highlighters Offer Intense Pigmentation
<
9
At-Home Pastel Hair Dyes
At-Home Pastel Hair Dyes
'Moody Girls' is a Range of Pastel-Hued Hair Dye for Lighter Hair Colors
<
8
Smart Cosmetic Packages
Smart Cosmetic Packages
Valmont Cosmetics' Packaging is Enhanced with NFC Tech from Thinfilm
<
7
Korean Shoemaker Beauty Brands
Korean Shoemaker Beauty Brands
Korean Shoemaker Sovo Has Launched Nuca Skincare
<
6
Virtual Reality Nail Salons
Virtual Reality Nail Salons
WAH London's New Flagship Incorporates Tech into Its Business Model
<
5
Pop Star-Designed Makeup Collections
Pop Star-Designed Makeup Collections
Rihanna's Fenty Beauty Collection Reveals Diverse Shades
<
4
Fidget Spinner Lip Balms
Fidget Spinner Lip Balms
The Glampsin Takes Advantage of the Current Popularity of Fidget Spinners
<
3
DIY Face Mask Machines
DIY Face Mask Machines
Fruits and Vegetables Can Be Used in Preup's Face Mask Maker
<
2
Customizable Skincare Labs
Customizable Skincare Labs
The St Ives Mixing Bar is Open for Six Weeks in New York City
<
1
Fast Beauty Maker Labs
Fast Beauty Maker Labs
The Essence Maker Shop Invited Fans to Co-Create Products In-Store
<