These 2017 cosmetic trends cover a wide range of makeup, skincare, and hair products that assist consumers in achieving the looks that they want, whether it's getting that natural glow, or dressing up for an elaborate night out.
Also featured are a number of rather unconventional products that appeal to those who call themselves fans of particular franchises like Harry Potter or Super Mario, or just those who are interested in combining current fads with practical items. A great example of the latter is the 'Glamspin,' a trio of lip hydrating scented lip balms that come packaged in a fidget spinner.
Also featured are the selfie-friendly face masks from Nails Inc. As younger demographics of consumers remain eager to share aspects of their daily lives on social media, the masks enable them to get a better shot of themselves while they go about their self-care rituals. The looks of the masks are inspired by Snapchat filters, so consumers can choose versions that depict flower crowns, unicorns and bunnies, among other popular themes.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
