On August 13th, a new Wet n Wild collection called Midnight Mermaid will become available from retailers like Ulta.
As the name of the collection suggests, it's heavy on aquatic hues and shimmer, with a range of liquid eye shadows, eyeliners, and lipsticks making it up. Also included in the Midnight Mermaid collection is a highlighter, which adds a final touch of glow to looks that make use of the many different metallic shades. Although the lipsticks in the collection have a matte finish to them, they have vitamin E so that the lips stay hydrated throughout the day.
The Midnight Mermaid collection can be purchased as a whole and comes in a metallic blue box that's accented with iridescent scale designs.
Key Themes Behind This Trend
- Aquatic-inspired Cosmetics
- Opportunity for cosmetic companies to create formulations that imitate the mesmerizing beauty of marine life.
- Iridescent Makeup
- Opportunity for cosmetics companies to experiment with ultra-reflective particles to create iridescent effects on the skin.
- Vitamin-infused Makeup
- Opportunity for cosmetics companies to create long-wearing makeup products that are infused with hydrating vitamins to nourish the skin throughout the day.
Where This Applies
- Cosmetics
- Cosmetics companies can leverage the use of new and innovative materials to create unique makeup collections that stand out in a highly saturated market.
- Fashion & Retail
- Businesses can capitalize on the growing trend of aquatic-inspired makeup by creating corresponding fashion and retail offerings that compliment the look and feel of the cosmetics.
- Beauty & Lifestyle Blogging
- Opportunity for bloggers and influencers in the beauty and lifestyle industry to create engaging content featuring aquatic-inspired makeup trends, tutorials, and product reviews.
