Wet n Wild's Midnight Mermaid Collection is Full of Metallics
Riley von Niessen — August 8, 2017 — Fashion
References: wetnwildbeauty & popsugar
On August 13th, a new Wet n Wild collection called Midnight Mermaid will become available from retailers like Ulta.
As the name of the collection suggests, it's heavy on aquatic hues and shimmer, with a range of liquid eye shadows, eyeliners, and lipsticks making it up. Also included in the Midnight Mermaid collection is a highlighter, which adds a final touch of glow to looks that make use of the many different metallic shades. Although the lipsticks in the collection have a matte finish to them, they have vitamin E so that the lips stay hydrated throughout the day.
The Midnight Mermaid collection can be purchased as a whole and comes in a metallic blue box that's accented with iridescent scale designs.
As the name of the collection suggests, it's heavy on aquatic hues and shimmer, with a range of liquid eye shadows, eyeliners, and lipsticks making it up. Also included in the Midnight Mermaid collection is a highlighter, which adds a final touch of glow to looks that make use of the many different metallic shades. Although the lipsticks in the collection have a matte finish to them, they have vitamin E so that the lips stay hydrated throughout the day.
The Midnight Mermaid collection can be purchased as a whole and comes in a metallic blue box that's accented with iridescent scale designs.
Trend Themes
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Aquatic-inspired Cosmetics — Opportunity for cosmetic companies to create formulations that imitate the mesmerizing beauty of marine life.
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Iridescent Makeup — Opportunity for cosmetics companies to experiment with ultra-reflective particles to create iridescent effects on the skin.
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Vitamin-infused Makeup — Opportunity for cosmetics companies to create long-wearing makeup products that are infused with hydrating vitamins to nourish the skin throughout the day.
Industry Implications
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Cosmetics — Cosmetics companies can leverage the use of new and innovative materials to create unique makeup collections that stand out in a highly saturated market.
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Fashion & Retail — Businesses can capitalize on the growing trend of aquatic-inspired makeup by creating corresponding fashion and retail offerings that compliment the look and feel of the cosmetics.
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Beauty & Lifestyle Blogging — Opportunity for bloggers and influencers in the beauty and lifestyle industry to create engaging content featuring aquatic-inspired makeup trends, tutorials, and product reviews.
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