In celebration of National Rum Month, Kraken Rum collaborated with Black Moon Cosmetics to create The Emperor Kraken Duo, which pairs a bottle of Kraken Gold Spiced Rum and a limited-edition liquid lipstick.
Kraken Gold Spiced Rum launched in March 2023 and the color of the liquid deviated from the inky black that the brand is best known for. Black Moon’s Emperor Kraken Black Metal liquid lipstick follows suit with an equally unusual blackened olive gold shade and limited-edition collaborative packaging. The metallic gold lipstick pays homage to The Beast's treasure, Kraken Gold Spiced Rum, and calls to beauty lovers with fearless style.
Like Kraken, alcohol brands are collaborating with beauty companies to create lipsticks that delight adults with bold colors, and sometimes flavors, inspired by favorite drinks.
Key Themes Behind This Trend
- Alcohol-infused Beauty Products
- Brands from both the alcohol and beauty sectors are merging to create innovative products that blend the allure of cosmetics with the sophistication of spirits.
- Limited-edition Co-branded Sets
- Collaborative sets that pair complementary products from different industries offer consumers unique, premium experiences and exclusive packaging.
- Unconventional Makeup Shades
- Introduction of makeup items in unusual, eye-catching colors challenge traditional beauty norms and appeal to those seeking distinct and bold self-expression.
Where This Applies
- Alcohol & Spirits
- Exploring new partnerships with beauty brands enables alcohol companies to reach and engage with a wider, style-conscious audience.
- Cosmetics & Beauty
- Beauty brands incorporating elements of luxury and adult beverages differentiate their product lines and tap into lifestyle marketing strategies.
- Collaborative Marketing
- Cross-industry collaborations amplify brand visibility and allow for inventive co-branded products that merge fans from different consumer bases.
