e.l.f. Cosmetics and Liquid Death Launched "Lip Embalms"
Laura McQuarrie — January 12, 2026 — Marketing
References: businesswire & investor.elfbeauty
In 2024, e.l.f. Cosmetics and Liquid Death teamed up to launch a limited-edition, black metal-inspired makeup collection called Corpse Paint that sold out in a record 45 minutes, and in 2026, the partnering brands are back again with limited-edition e.l.f. x Liquid Death Lip Embalms.
“Normalize the bizarre. Andy Pearson said those words to me when we created ‘Corpse Paint’ together,” said Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty. "Creating with the team at Liquid Death extended the limits of our imagination. And we’ve been dreaming together ever since. This collaboration isn’t new, it is a continuation of what the people have been clamoring for at the intersection of our two brands- bold, bizarre and bonkers.”
Lip Embalms take after Liquid Death'er mountain water, soda-flavored sparkling water and iced tea flavors, and each balm comes in a mini replica of an actual Liquid Death can.
“Normalize the bizarre. Andy Pearson said those words to me when we created ‘Corpse Paint’ together,” said Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty. "Creating with the team at Liquid Death extended the limits of our imagination. And we’ve been dreaming together ever since. This collaboration isn’t new, it is a continuation of what the people have been clamoring for at the intersection of our two brands- bold, bizarre and bonkers.”
Lip Embalms take after Liquid Death'er mountain water, soda-flavored sparkling water and iced tea flavors, and each balm comes in a mini replica of an actual Liquid Death can.
Trend Themes
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Limited-edition Collaborations — Brands are increasingly leveraging limited-edition collaborations to create urgency and excitement, resulting in rapid sellouts and heightened consumer interest.
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Music-inspired Cosmetics — The fusion of music subcultures like black metal with cosmetics offers unique products that appeal to niche audiences and differentiate brands.
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Flavor-influenced Beauty Products — Cosmetic items that incorporate flavors from popular beverages can create multisensory experiences that captivate consumers and enhance brand storytelling.
Industry Implications
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Cosmetics — The cosmetics industry is witnessing a surge in unconventional product offerings that blur the lines between beauty and lifestyle.
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Music Merchandise — Collaborations with cosmetic brands provide new revenue streams and marketing opportunities for music-inspired merchandise.
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Beverage-flavored Products — Integrating flavors from well-known beverage brands into non-food items presents innovative cross-industry offerings.
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