The Lush 2025 Día De Muertos collection officially hits stores soon, and it was made as part of the Co-Create product creation internship for Lush employees—people who are plugged in and in the know about what consumers actually want.
Lush's fragrant Sticky Dates shower gel was created as part of the Eid Co-Create range, and has since gone on to become a bestseller. Dessert-like scents and flavors are all over Lush's 2025 Día De Muertos collection, and the Champurrado shower gel offers a new experience for gourmand lovers with a spiced hot chocolate scent with cinnamon, clove and raw sugar.
Día De Muertos celebrations are also made sweeter with new launches like the Dulce de Leche lip balm with a caramelized milk flavor, and Papel Picado soaps inspired by folk art banners displayed during street festivals.
What's Driving This Trend
- Cultural Celebration in Bodycare
- Integrating cultural festivities into personal care products offers a unique way to create emotional connections with consumers seeking culturally relevant offerings.
- Gourmand Scent Profiles
- The rising trend of dessert-inspired scents in bodycare products captures the senses and provides an indulgent self-care experience reminiscent of popular culinary delights.
- Co-creation Product Development
- Leveraging internal talent through co-creation initiatives allows companies to closely align product offerings with real consumer desires and demands.
Who This Affects Most
- Personal Care
- The personal care industry can tap into cultural narratives and traditional practices to create products that resonate deeply with diverse consumer bases.
- Fragrance and Aromatics
- This sector sees innovation through the development of complex gourmand scents that mimic popular desserts, offering novel olfactory experiences.
- Retail Innovation
- Retailers can harness the power of internal co-creation models to streamline product development and capture niche consumer preferences efficiently.
