As the top media trends in 2017 reveal, TV, streaming services, magazines, social media and other kinds of media are converging to create new and immersive experiences for consumers—particularly those who want to take more of an active role in the way that they consume media content.
Following the incredible success of podcast series like Serial, many big-name companies have been inspired to create their own branded podcasts. A diverse range of content is now available to consumers, including everything from Marvel's 'Wolverine: The Long Night' to 'Outside the Box' from Walmart, which features conversations centered around innovation.
Some of the most interesting experiments in media from the past year included FKA Twigs launching the 'AVANTgarden' magazine on Instagram and the celebrity-studded theatrical mystery podcast 'Deadly Manners' styled like a 1940s radio drama. One to look forward to in the coming year is HBO's 'Mosaic,' an interactive, app-connected TV series.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
