Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

Top 100 Media Trends in 2017

From Virtual Reality Documentaries to Theatrical Mystery Podcasts

— January 28, 2018 — Pop Culture
As the top media trends in 2017 reveal, TV, streaming services, magazines, social media and other kinds of media are converging to create new and immersive experiences for consumers—particularly those who want to take more of an active role in the way that they consume media content.

Following the incredible success of podcast series like Serial, many big-name companies have been inspired to create their own branded podcasts. A diverse range of content is now available to consumers, including everything from Marvel's 'Wolverine: The Long Night' to 'Outside the Box' from Walmart, which features conversations centered around innovation.

Some of the most interesting experiments in media from the past year included FKA Twigs launching the 'AVANTgarden' magazine on Instagram and the celebrity-studded theatrical mystery podcast 'Deadly Manners' styled like a 1940s radio drama. One to look forward to in the coming year is HBO's 'Mosaic,' an interactive, app-connected TV series.
7.1
Score
Popularity
Activity
Freshness
100
Multinational Retailer Podcasts
Multinational Retailer Podcasts
Walmart 'Outside the Box' Shares Conversations on Innovation
<
99
App-Connected TV Series
App-Connected TV Series
The 'Mosaic' Interactive HBO Series Can Be Explored with an App
<
98
Cinematic Orchestral Tributes
Cinematic Orchestral Tributes
The Memphis Symphony Orchestra Paid Tribute to John Williams
<
97
Vlogger-Starring Beauty Campaigns
Vlogger-Starring Beauty Campaigns
Chinese Vlogger Papi Jiang is Set to Star in a Lily & Beauty Ad
<
96
Real-Time Zombie Games
Real-Time Zombie Games
The Walking Dead Turned Facebook Live into a Live-Action Video Game
<
95
Fantasy Linguistics Courses
Fantasy Linguistics Courses
'The Linguistics of Game of Thrones' is a New Course at UC Berkeley
<
94
Spinoff Reality Series
Spinoff Reality Series
Freeform Announced the Release of 'The Twins: Happily Ever After?'
<
93
Wide-Reaching News Apps
Wide-Reaching News Apps
The NewsDeck App is Powered by NewsAPI.org and Built by Mokko.io
<
92
Cord-Cutting TV Streaming Services
Cord-Cutting TV Streaming Services
'Hulu Live' is a Competitive New TV Streaming Service
<
91
Millennial-Coaching Webseries
Millennial-Coaching Webseries
This Informational Web Show Teaches 'Adulting 101'
<
90
Airplane Streaming Services
Airplane Streaming Services
Qantas Will Offer Netflix and Spotify as Free In-Flight Entertainment
<
89
TV Teaser Chatbots
TV Teaser Chatbots
FX is Counting Down to American Horror Story: Cult with an Interactive Bot
<
88
Cult Series Chocolate Bars
Cult Series Chocolate Bars
Poundland's Mountain Chocolate Bar Takes Cues from Twin Peaks
<
87
Augmented Investigation Apps
Augmented Investigation Apps
The 'Archer, P.I.' App Integrates AR and Printing Technology
<
86
Loudspeaker Podcasting Cubes
Loudspeaker Podcasting Cubes
Based in London, This Fully Equipped Podcast Studio is Tiny Yet Bold
<
85
VR British Broadcaster Apps
VR British Broadcaster Apps
The BBC Taster VR App is a Repository for the Broadcaster's VR Content
<
84
Fake News Filters
Fake News Filters
Facebook Has Launched Its Fake News Filter in France
<
83
Fantasy TV Training Camps
Fantasy TV Training Camps
Sky Atlantic is Inviting Game of Thrones Fans to Join the Night's Watch
<
82
Western-Themed Figurines
Western-Themed Figurines
The Westworld Characters are Now Available as Funko Pop Vinyl Figures
<
81
Audio-Enabled Fashion Magazines
Audio-Enabled Fashion Magazines
Amazon Alexa Now Reads Content Aloud from Fashion Fix Daily
<
80
Frightening Movie Promotions
Frightening Movie Promotions
The Rings Movie Marketers Pranked Unsuspecting Strangers
<
79
Television Analytics Systems
Television Analytics Systems
Parrot Analytics Provides AI-Powered Analytics for TV Content
<
78
Combative Fantasy Games
Combative Fantasy Games
Game of Thrones: Conquest Introduces a Mobile Game for Fans
<
77
Shared Video-Viewing Apps
Shared Video-Viewing Apps
'UpTime' Helps People Watch YouTube Videos with Friends
<
76
Science Fiction Sauce Dishes
Science Fiction Sauce Dishes
Rowen Japan Has Created Licensed Star Wars Soy Sauce Dishes
<
75
Internet Media Coffees
Internet Media Coffees
Buzzfeed 'Tasty' is Now Selling Branded Products
<
74
Heroic Ranger Donuts
Heroic Ranger Donuts
These Donuts from Krispy Kreme Take Inspiration from Power Rangers
<
73
Scripture-Sharing Bots
Scripture-Sharing Bots
The Young Pope Bot Shares Bible Passages with the Help of IBM Watson
<
72
In-Theater VR Games
In-Theater VR Games
Regal Cinemas is Launching an Immersive VR Experience for 'Alien: Covenant'
<
71
Subway Radio Initiatives
Subway Radio Initiatives
Kemet Radio is Producing Education Radio Programming for Cairo Commuters
<
70
Special-Edition Movie Tickets
Special-Edition Movie Tickets
Regal Cinemas is Offering an 'Ultimate Ticket' to Star Wars Fans
<
69
Soothing Natural History Experiences
Soothing Natural History Experiences
'Hold the World' is a VR Program Hosted by David Attenborough
<
68
Fantasy Princess Fragrances
Fantasy Princess Fragrances
'Belle by Worth' is a Scent for Women Inspired by a Beloved Character
<
67
Livestreamed Entrepreneurial Pitches
Livestreamed Entrepreneurial Pitches
'LOI: Live Pitch' Is an Exclusive Program for Facebook Watch
<
66
Online Video Creation Apps
Online Video Creation Apps
Blurbiz Helps You Make, Distribute and Monetize Social Video Content
<
65
Immersive TV Show Events
Immersive TV Show Events
Netflix Invited Fans to Visit Recreated Sets from Its Shows
<
64
Towering Superhero-Inspired Burgers
Towering Superhero-Inspired Burgers
The Amazon Warrior Burger Celebrates the New Wonder Woman Film
<
63
Blockchain Newsfeed Systems
Blockchain Newsfeed Systems
Userfeeds is Working on a Ranking Framework for Trusted News Sources
<
62
Illustrated Drama-Themed Beers
Illustrated Drama-Themed Beers
This Trio of Twin Peaks Beers Comes From David Lynch and Mikkeller
<
61
Creator-Focused Comics Communities
Creator-Focused Comics Communities
GlobalComix is an Online Publishing Platform for Comics
<
60
Live-Action Zombie Mazes
Live-Action Zombie Mazes
Thorpe Park Resort and AMC are Introducing Frightening Halloween Mazes
<
59
App-Based Movie Promotions
App-Based Movie Promotions
Atom Tickets' Star Trek Beyond Promotion Involved a 360 Degree Campaign
<
58
Fantasy Tiki Mugs
Fantasy Tiki Mugs
The Guardians of the Galaxy Geeki Tikis Feature Tiki-fied Heroes
<
57
Mythical Language Lessons
Mythical Language Lessons
Duolingo Will Offer Lessons in Game of Thrones' High Valyrian Language
<
56
AR Music Apps
AR Music Apps
'Firstage' Encourages Music Discovery Through Augmented Reality Performances
<
55
Opinion-Expanding News Apps
Opinion-Expanding News Apps
'Read Across the Aisle' Reminds Users to Read Alternative News Sources
<
54
Child-Distracting Playsets
Child-Distracting Playsets
These Toys for Kids Help Adults Watch the Versailles TV Show in Peace
<
53
Interactive TV Series
Interactive TV Series
Netflix Interactive Storytelling Lets Viewers Choose Their Tale
<
52
Urban Architectural Graphic Novels
Urban Architectural Graphic Novels
'No Small Plans' is About Urban Planning in Chicago
<
51
Fantasy-Themed Baseball Games
Fantasy-Themed Baseball Games
The MLB Will Host Game of Thrones Theme Nights Throughout the Summer
<
50
VR Concert Films
VR Concert Films
Queen is Now Sharing a 'VR the Champions' Experience Online
<
49
Virtual Reality Documentaries
Virtual Reality Documentaries
WITHIN's 'LOOK BUT WITH LOVE' Looks at Five Different Lives
<
48
Streaming Service Comic Books
Streaming Service Comic Books
The First Netflix Comic Book Will Be Titled 'The Magic Order'
<
47
Exclusive Concert Events
Exclusive Concert Events
Gorillaz and T-Mobile Launched a Secret Gig for Fans
<
46
Stylish Disney Character Dolls
Stylish Disney Character Dolls
Tokyo Disney's New Fashion Dolls are Inspired by Beloved Characters
<
45
Year-End Streaming Playlists
Year-End Streaming Playlists
Spotify's 'Your 2017 Wrapped' Playlists Feature Curated Music
<
44
Fantasy Series Makeup Brushes
Fantasy Series Makeup Brushes
The New Game of Thrones Makeup Brushes Bring Fantasy to Life
<
43
Black Millennial Travel Sites
Black Millennial Travel Sites
Travel and Discovery Platform Travel Noire was Acquired by Blavity
<
42
Automated News Writing Software
Automated News Writing Software
Heliograf Has Written News for the Washington Post
<
41
Live Mystery Campaigns
Live Mystery Campaigns
The BBC's Sherlock Live Allows Fans to Solve a Mystery Using Twitter
<
40
Social Media-Based TV Series
Social Media-Based TV Series
'Humans of New York' Will Be Turned into a 12-Part Docuseries
<
39
VR Movie Theaters
VR Movie Theaters
The IMAX VR Center Recently Opened in Los Angeles
<
38
Social Music-Sharing Codes
Social Music-Sharing Codes
'Spotify Codes' Introduces a New Way Share Music with Friends
<
37
Disney-Themed Adult Coloring Books
Disney-Themed Adult Coloring Books
Color by Disney is Available Through an App
<
36
Record-Breaking Emoji Events
Record-Breaking Emoji Events
Sony Pictures Set Up a Fun Stunt to Promote The Emoji Movie
<
35
Fortune-Telling Food Trucks
Fortune-Telling Food Trucks
Syfy's Food and Fortune Food Truck Promotes 'Midnight Texas'
<
34
Social Media Movie Concepts
Social Media Movie Concepts
Rihanna and Lupita Nyong'o Will Star in a Movie Based on a Tumblr Post
<
33
Fantasy Series Showcases
Fantasy Series Showcases
'Game of Thrones: The Touring Exhibition' Shows off the Popular Series
<
32
Pint-Sized Superhero Collectibles
Pint-Sized Superhero Collectibles
Funko Pop's New Collection Features Tiny Spider-Man Figurines
<
31
3D Harlequin Penthouses
3D Harlequin Penthouses
Archilogic Built a Digital Model of the 'Fifty Shades Darker' Pad
<
30
Manhunting Reality TV Shows
Manhunting Reality TV Shows
Hunted on CBS is a Show Pitting Pairs Against Professional Agents
<
29
Collectible Subscription Boxes
Collectible Subscription Boxes
Funko Pop is Now Selling a Subscription Box Called Disney Treasures
<
28
Kid-Friendly Newspapers
Kid-Friendly Newspapers
The NYT Printed a One-Time Edition of the New York Times for Kids
<
27
Modern Architect Documentaries
Modern Architect Documentaries
The BIG TIME Documentary Follows a Day in the Life of Bjarke Ingels
<
26
Cryptic TV Billboards
Cryptic TV Billboards
These Mysterious TV Ads Celebrate the Return of David Lynch's Twin Peaks
<
25
Gangster Business Card Books
Gangster Business Card Books
'Thee Almighty & Insane' is a Collection of Gang Business Cards
<
24
Binge-Watching River Cruises
Binge-Watching River Cruises
Three and Time Out London are Offering Netflix on the River Thames
<
23
Designer Sci-Fi Footwear
Designer Sci-Fi Footwear
Christian Louboutin Created a Themed Star Wars Shoe Collection
<
22
Theatrical Mystery Podcasts
Theatrical Mystery Podcasts
'Deadly Manners' is a Murder Mystery Told Like a 1940s Radio Drama
<
21
Talk Show Playing Cards
Talk Show Playing Cards
This Dynamic Set of Playing Cards was Created for The Tonight Show
<
20
Political Social Media Comparisons
Political Social Media Comparisons
The Wall Street Journal Recently Released 'Blue Feed, Red Feed'
<
19
Fairy Tale Rose Speakers
Fairy Tale Rose Speakers
The Enchanted Rose Bluetooth Speaker is an Official Disney Product
<
18
VR Album Experiences
VR Album Experiences
TOKiMONSTA Fans Can Experience the World of 'Lune Rouge' in Virtual Reality
<
17
Automated Film Shopping Apps
Automated Film Shopping Apps
TheTake AI's Machine Learning Recognizes and Marks Brands in Films
<
16
Ultra-HD Science Fiction Restorations
Ultra-HD Science Fiction Restorations
Lucasfilm is Releasing a 4K Star Wars: A New Hope
<
15
Interactive Inclusive Museums
Interactive Inclusive Museums
This Museum Celebrates All Forms of American Writing
<
14
Living Zombie Billboards
Living Zombie Billboards
AMC's Live-Action Billboard Puts Undead Creatures on Display
<
13
Entertaining Virtual Reality Trilogies
Entertaining Virtual Reality Trilogies
Blade Runner 2049: Memory Lab is a Free VR Experience
<
12
Superpowered Bar Staff
Superpowered Bar Staff
'The Mutant Lounge' is a Promotional Cocktail Bar for FOX's 'Legion'
<
11
Episodic Fantasy Merchandise
Episodic Fantasy Merchandise
HBO's Game of Thrones Merchandise Collection is Now Updated Weekly
<
10
Sci-Fi Homage Posters
Sci-Fi Homage Posters
New Promo Material for 'Stranger Things' Spoofs Classic 1980s Sci-Fi
<
9
Collectible Glowing Eggs
Collectible Glowing Eggs
This Novelty Toy Set Introduces Facehugger Eggs from the Alien Film
<
8
Smoking TV Posters
Smoking TV Posters
This Billboard Poster for the Young Pope Releases White Clouds of Smoke
<
7
Mental Health Magazines
Mental Health Magazines
'Anxy' Covers Topics Like Anxiety, Depression, Anger, Trauma and Shame
<
6
Miniature Media Magazines
Miniature Media Magazines
FKA Twigs is Making Social Media Magazine Issues within Instagram Posts
<
5
TV-Watching Retreats
TV-Watching Retreats
Three Mobile, Samsung and Netflix Launched a 'Bed 'N' Binge' Retreat
<
4
8-Track Chip Bags
8-Track Chip Bags
The Doritos Guardians of the Galaxy Vol. 2 Bag Has a Functioning Music Player
<
3
Blank Newspaper Projects
Blank Newspaper Projects
'Nothing in the News' Removes the Noise from Newspapers Around the World
<
2
TV-Themed Hotel Packages
TV-Themed Hotel Packages
The Gregory Hotel Offers an 'Ex-stream-ly Cozy Package'
<
1
Jameson First Shot Weekender
Jameson First Shot Weekender
Giving Aspiring Filmmakers the Opportunity of a Lifetime
<