To excite devoted fans of David Lynch's Twin Peaks and inform them that the series will soon be making a return to the Showtime network, mysterious billboards have been set up in locations that are specific to the show and the making of it.
Although the billboards are completely unbranded, they speak to fans of the series. Both of the advertisement designs feature images of cherry pie, which is a reference to the main character's love of the dessert.
As far as the locations of the billboards go, one has been set up in Seattle, where the series was originally filmed, while the other is set up in Missoula, Montana, which is a significant location to the series and is the birthplace of Lynch himself. These experimental billboards appeal to fans of the show who love the trivia and mystery that surrounds the show.
What Makes This Trend Stand Out
- Mystery Billboards
- Creating unbranded and mysterious billboards for TV show promotion.
- Nostalgia Marketing
- Using nostalgia to create hype around the return of classic TV shows.
- Geographically Targeted Ads
- Creating advertisements in specific locations that are significant to the show being promoted.
Sectors Adopting This
- Advertising
- Developing creative and unique ways to promote products and services to capture consumer attention.
- Entertainment
- Implementing new and creative ways to promote TV shows and movies.
- Tourism
- Utilizing the cultural significance of a location to promote tourism and increase visitors.
