To create intrigue for Extraction 2 and draw people into the action in an interactive way, Netflix created a sweating billboard. To make these perspiring billboards in New York City and Los Angeles, Netflix used lasers to cut small holes into a photo of Chris Hemsworth and used the pore-like holes to disperse droplets of water from a hidden supply.
Rather than being displayed high up on buildings, these billboards are located on sidewalks so that passersby can take their photo with the image of the star and even wipe away "sweat."
This memorable billboard makes viewers feel like they're a part of the action and it draws them into the story of former black ops mercenary Tyler Rake.
Key Themes Behind This Trend
- Interactive Billboards
- Using interactive elements on billboards to engage viewers and create memorable experiences.
- Augmented Reality Advertising
- Incorporating augmented reality technology into advertising campaigns to provide an immersive and interactive experience for consumers.
- Out-of-home Innovations
- Exploring new ways to utilize physical spaces, like sidewalks, for advertising purposes to capture the attention of passersby.
Where This Applies
- Entertainment
- Utilizing innovative advertising techniques to promote movies, TV shows, and other forms of entertainment.
- Marketing and Advertising
- Adopting new technologies and approaches to create unique and engaging advertising campaigns for clients.
- Consumer Engagement
- Finding creative ways to actively involve consumers and create emotional connections with brands and products.
