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Top 100 Marketing Trends in June

From Boomer Cannabis Campaigns to AI-Created Romance Books

— July 8, 2023 — Marketing
The marketing landscape of June 2023 unfolds with a captivating range of trends that cater to various audiences. Smoothie King, the world's largest smoothie chain, has ventured into an innovative marketing campaign by co-authoring the enticing summer novel, "A Summer Fling to the X-Treme," in collaboration with ChatGPT, an AI language model.

"A Summer Fling to the X-Treme" promises an irresistible reading experience, delving into a romantic tale featuring Millie, Samson, and the enigmatic Walter Melone. In conjunction with the book launch, Smoothie King publishes a limited edition of 300 paperback copies, embracing the brand's playful spirit and introducing the refreshing X-Treme Watermelon Lemonade smoothie.

Adding an element of surprise, each book contains a hidden code that unlocks a free smoothie offer in the Smoothie King app for the first 300 readers. This captivating marketing campaign not only promotes the new smoothie flavors but also immerses literature enthusiasts in a rewarding and interactive experience.

To challenge misconceptions surrounding cannabis, the "I'm High Right Now" initiative was collaboratively developed by Receptor Brands and Sister Merci. Recognizing the importance of engaging older demographics, the campaign aims to dispel misinformation and encourage a fresh perspective on cannabis products. By targeting this audience, the initiative empowers older individuals to rediscover and comprehend the potential benefits of these products.

As marketing strategies evolve, the diverse trends of June 2023 highlight the industry's commitment to pushing boundaries and connecting with consumers in novel ways. Companies intertwine storytelling, gamification, and social awareness to forge unique paths that engage audiences and create lasting brand experiences.
7.7
Score
Popularity
Activity
Freshness
99
Chicken BBQ Beers
Chicken BBQ Beers
Perdue Beer Can Chicken Beer Was Specifically Made for Grilling Poultry
<
98
Simplified Social Sharing Features
Simplified Social Sharing Features
Reddit is Announcing its New Shared Link for Text Posts
<
97
Outdoor Activity Challenges
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
<
96
Complimentary Grocer Barbecue Experiences
Complimentary Grocer Barbecue Experiences
The Sainsbury’s Book-a-BBQ Garden is Launching in London
<
95
AI-Inspired Hotlines
AI-Inspired Hotlines
Evolve's "AI" (Activity Inspiration) Hypeline Helps People Try New Things
<
94
Premium Healthy Popcorn
Premium Healthy Popcorn
Popcornopolis Expands Nearly Naked Collection with New Flavors
<
93
Chief Barketing Officer Contests
Chief Barketing Officer Contests
PetMeds is Searching for its New Chief Barketing Officer
<
92
AR Coronation Crowns
AR Coronation Crowns
Sky News' Augmented Reality Experience Replicates the British Crown Jewels
<
91
Mountain Air Sommeliers
Mountain Air Sommeliers
Patrick Stebler & Graubunden Offer Aroma-Focused Mountain Tours
<
90
90s Musician Cracker Campaigns
90s Musician Cracker Campaigns
This OLD BAY Goldfish Campaign Stars Lisa Loeb
<
89
Hand Hygiene Campaigns
Hand Hygiene Campaigns
INEOS Launches New Hand Wash Range with ‘You Can Handle Anything’ Campaign
<
88
Actress-Fronted Beauty Campaigns
Actress-Fronted Beauty Campaigns
La Mer Enlists Michelle Yeoh for a New Beauty Campaign
<
87
Candied Fruit Show Kitchens
Candied Fruit Show Kitchens
Co.arch Studio Designs a Slick Pop-up Space for Cesarin
<
86
Employee-Designed Milk Cartons
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
<
85
Comforting Financial Pop-Ups
Comforting Financial Pop-Ups
Experian's Credit Paws Café is a Place to Chat About Money Worries
<
84
Plant-Based QSR Campaigns
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
<
83
Nurse Honoring Scrubs Giveaways
Nurse Honoring Scrubs Giveaways
Careismatic Celebrates Nurses with a Mystery Scrubs Giveaway
<
82
Branded Dining Experiences
Branded Dining Experiences
A Taste of HomeGoods Offers an Unforgettable Dining Experience
<
81
LGBTQ Artist Candy Packs
LGBTQ Artist Candy Packs
These Skittles Pride Packs Share Stories of the LGBTQ+ Community
<
80
Hot Dog-Themed Mascot Cars
Hot Dog-Themed Mascot Cars
The Oscar Mayer Wienermobile is Being Renamed to Frankmobile
<
79
pH-Balanced Daily Cleansers
pH-Balanced Daily Cleansers
Clean by Radford Boldly Embraces the Principles of Anti-Design
<
78
Beer-Branded Toronto Culinary Experiences
Beer-Branded Toronto Culinary Experiences
Estrella Damm Culinary Journey is Available Until May 31
<
77
Limited-Edition Anniversary-Celebrating Releases
Limited-Edition Anniversary-Celebrating Releases
Lladró Celebrates with a Golden Star Wars Statue
<
76
AI-Created Romance Books
AI-Created Romance Books
Smoothie King Co-Authored a Book with ChatGPT to Market Summer Smoothies
<
75
Cereal Bar Game Sets
Cereal Bar Game Sets
Treat. Eat. Compete. Turns a Family-Favorite Snack into a Game
<
74
Nutrition-Focused Protein Product Branding
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
<
73
Zero-Alcohol Botanical Spirits
Zero-Alcohol Botanical Spirits
Wilderton's Bittersweet Apertivo is Fruity and Aromatic
<
72
DIY Whisky Bottles
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
<
71
Esports Sandwich Sponsors
Esports Sandwich Sponsors
100 Thieves Introduces a Subway Partnership for the LCS Summer Split
<
70
Ultra-Slick Footwear Designs
Ultra-Slick Footwear Designs
NEIGHBORHOOD and adidas Join Forces for Two New Silhouettes
<
69
Empowering Shake Campaigns
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
<
68
Kentucky Derby-Inspired Lines
Kentucky Derby-Inspired Lines
Homme+femme & Churchill Downs Release the Kentucky Derby Collection
<
67
Mother's Day QSR Campaigns
Mother's Day QSR Campaigns
The KFC Nuggets of Appreciation Meal Celebrates Moms
<
66
Hassle-Free Snack Packaging
Hassle-Free Snack Packaging
ProActive Recyclable R-2200D Easy-Peel Open Packaging is PE-Based
<
65
Celebratory Free Pizza Promotions
Celebratory Free Pizza Promotions
This Pizza Hut National Pizza Party Day Promotion is Tasty
<
64
Fry Lover Travel Campaigns
Fry Lover Travel Campaigns
McDonald's Frequent Fryer Program Lets You Try International Fries
<
63
Nostalgic Vodka Concerts
Nostalgic Vodka Concerts
Smirnoff Ice Kicks Off Relaunch Tour with Artists T-pain and Shaggy
<
62
Delicious Grandma-Style Baked Goods
Delicious Grandma-Style Baked Goods
Beatrice Bakery Boasts Its Famed Grandma's Fruitcake and More
<
61
Fantastical Footwear Metaverses
Fantastical Footwear Metaverses
Clarks' Playprints World on Roblox is an Immersive Escape
<
60
Conversational Campaign Creators
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
<
59
Tiny Tasting Menus
Tiny Tasting Menus
Disney+ and Uber Eats Created Small Bites for the New Ant Man Movie
<
58
Chinese Food Branding Strategies
Chinese Food Branding Strategies
Xiao Chi Jie Recently Rebranded as MìLà
<
57
Wellness-Focused Digital Platforms
Wellness-Focused Digital Platforms
Care/of Recently Launched the Routines & Reflections Platform
<
56
Summer-Themed Cafe Rewards Games
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
<
55
Comic-Themed QSR Burgers
Comic-Themed QSR Burgers
The Burger King Spider-Verse Whopper is Arriving Soon
<
54
Vegan Cheeseburger Sneakers
Vegan Cheeseburger Sneakers
Future Farm & MattB Customs Created the Force of Nature Sneakers
<
53
Chicken Nugget-Shaped Gaming Devices
Chicken Nugget-Shaped Gaming Devices
Tetris and McDonald's Collaborate on a Cheeky Tetris Device
<
52
Flavorful Ready-to-Drink Margaritas
Flavorful Ready-to-Drink Margaritas
MARGS Boasts Refreshing and Delicious Canned Drinks
<
51
Milan-Honoring Aperitif Packaging
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
<
50
Multi-Tasking Beauty Sticks
Multi-Tasking Beauty Sticks
The Beach Glass Highlighter Stick by Mora Delivers Extra Shine
<
49
Anniversary-Celebrating Colorful Beauty Campaigns
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
<
48
Superhero Snack Cake Packaging
Superhero Snack Cake Packaging
TheTastykake Spider-Man: Across the Spider-Verse Packaging is Sweet
<
47
Artist-Created Mezcal Labels
Artist-Created Mezcal Labels
Mezcal Verde Amarás Launches Its New Artist Series
<
46
Customer Loyalty Partnerships
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
<
45
Sci-Fi Series Metaverse Activations
Sci-Fi Series Metaverse Activations
H&M is Launching an Experience Within H&M Loooptopia on Roblox
<
44
Authentic Denim Collections
Authentic Denim Collections
Calvin Klein Emphasizes Youthful and Classic for Fall 2023
<
43
Musical Soda Ads
Musical Soda Ads
Dr Pepper & Yung Gravy Release 'Strawberries & Creamin' Song
<
42
QSR Brand Movie Promotions
QSR Brand Movie Promotions
Dairy Queen Canada Has Launched the Blockbuster Blizzard Treat Giveaway
<
41
Spelling-Error Campaigns
Spelling-Error Campaigns
Jimmy Dean's Breakfast Ads Help Child Literacy with Misspelling Scramble
<
40
AI-Powered Virtual Influencers
AI-Powered Virtual Influencers
Antelope is Making Virtual Influencers More Capable with AI Tech
<
39
Sugarcane Cosmetics Packagings
Sugarcane Cosmetics Packagings
'Bulldog' Uses Sugarcane Bagasse to Reduce its Carbon Footprint
<
38
Branded Design Exhibitions
Branded Design Exhibitions
The MUJI IS Exhibit is Running in New York Between May 18th & June 4th
<
37
AI-Generated Pizzerias
AI-Generated Pizzerias
Pizza Hut is Bringing the Pepperoni Hug Spot to Life in Toronto
<
36
Limited-Edition Latte Flavors
Limited-Edition Latte Flavors
Copper Cow Coffee Brings Back Its Highly Sought-After Rose Latte
<
35
Watermelon-Flavored Colostrum Superfoods
Watermelon-Flavored Colostrum Superfoods
ARMRA Introduces a New Summer-Ready Flavor
<
34
AI-Powered Video Chats
AI-Powered Video Chats
Fireworks Enhances Shoppable Live Video Commerce with Generative AI
<
33
Gamer-Targeted Beauty Collabs
Gamer-Targeted Beauty Collabs
Revolution Beauty x Fortnite Features Favorite Game Characters
<
32
Hospitality-Supporting Crisps
Hospitality-Supporting Crisps
Crisps Artois are Exclusively Launching Through Pubs and Bars
<
31
Sleep-Supporting Dietary Supplements
Sleep-Supporting Dietary Supplements
TUMS Boasts a Product for Heartburn & Sleep Support
<
30
Online Merchandise Storefronts
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
<
29
Electricity-Free Beer Fridges
Electricity-Free Beer Fridges
The Bud Ground Cooler Needs No Electricity to Run in Hot Weather
<
28
Experiential Mental Well-Being Events
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
<
27
Vegan Haircare Pop-Ups
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
<
26
Authentic Kimchi Pastes
Authentic Kimchi Pastes
Komo's Kimchi Paste Empowers Others to Make Their Own Kimchi
<
25
Youthfully Vibrant Sodas
Youthfully Vibrant Sodas
Mirinda's New Visual Identity Was Crafted for Gen Z
<
24
Prebiotic Sparking Waters
Prebiotic Sparking Waters
Geez Louise Offers Refreshing Sparking Water Flavors with Zero Sugar
<
23
Menstrual Leave Campaigns
Menstrual Leave Campaigns
Intimina Launched Useless Spanish Lessons for Menstrual Hygiene Day
<
22
Inner Beauty Casting Calls
Inner Beauty Casting Calls
Glow Recipe's Dew You Anonymous Open Casting Chooses People Differently
<
21
Contextual Intelligence Companies
Contextual Intelligence Companies
GumGum is an AI-Powered Marketing Company with Dynamic Placement
<
20
Chocolate Cheese Truffles
Chocolate Cheese Truffles
Velveets and Compartés Created Shell-Shaped "TruffVels"
<
19
Playful Cannabis Brand Merch
Playful Cannabis Brand Merch
Stone Road Boasts a Collection of Whimsical Clothing Designs
<
18
AI-Created Neighborhood Cocktails
AI-Created Neighborhood Cocktails
Absolut and Ogilvy Canada Made AI-Generated Cocktails
<
17
Colorful Ambassador-Led Global Campaigns
Colorful Ambassador-Led Global Campaigns
Vans Recently Launched the This is Off the Wall Campaign
<
16
Premium AI-Powered Education Apps
Premium AI-Powered Education Apps
Duolingo Max is a New Subscription Tier Powered by Generative AI
<
15
Spring-Inspired Floral Jewelry
Spring-Inspired Floral Jewelry
Hey Harper Celebrates Spring with the Flower Bouquet Range
<
14
AI-Powered Marketing Services
AI-Powered Marketing Services
Skai Offers Omnichannel Marketing Through One Login
<
13
Boomer Cannabis Campaigns
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
<
12
Sizeless Denim Collections
Sizeless Denim Collections
Sene Works with Ashley Tisdale on a Sizeless Denim Capsule
<
11
Cat-Themed Soda Cans
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
<
10
Illustrated Kombucha Guides
Illustrated Kombucha Guides
FarmSteady Debuts a Playful Guide That Aligns with Its Products
<
9
Artistic QSR Merch
Artistic QSR Merch
Starbucks Unveils New Collection in Collaboration with Artist Tim Singleton
<
8
Sensorial Beer Campaigns
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
<
7
Bag-Modeling AR Mirrors
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
<
6
AI Product Image Generators
AI Product Image Generators
Google Product Studio Uses Generative AI to Create Product Images
<
5
Heavy Metal-Inspired Kid's Clothing
Heavy Metal-Inspired Kid's Clothing
nununu's Spring/Summer 2023 Line Boasts Edgy Designs
<
4
Stunning Engraved Lipstick Collections
Stunning Engraved Lipstick Collections
Florasis Became a TikTok Sensation Because of Its Designs
<
3
Sun-Framing Billboards
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
<
2
Preserve-Themed Pickleball Gear
Preserve-Themed Pickleball Gear
Vlasic X Sprints Collaborated on a Pickleball Collection
<
1
AI-Generated Beauty Images
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
<