Treat. Eat. Compete. is a limited-edition game set from Rice Krispies Treats and Ludacris that turns family-favorite cereal bars into a fun activity for people of all ages. This exclusive set includes everything from custom score sheets and markers to instruction cards, plus a Ludacris-inspired bucket hat winner crown and a pack of Rice Krispies Treats that families can replenish for the next time they play.
There's a game for every type of player in this set, with activities like Wrapper Rhymes and Unicorn Duel to choose from. With Treat Mitts, players are tasked with putting on a pair of oven mitts and seeing how fast they can peel back the wrapper to get to the snack bar inside.
Why This Trend Is Growing
- Family Game Sets
- Opportunity for brands to turn traditional snacks into fun family activities through custom game sets.
- Celebrity Collaborations
- Collaborating with popular figures can help brands to create unique experiences that appeal to their target audience.
- Limited-edition Products
- Creating limited-edition game sets can create a sense of urgency and exclusivity for consumers, driving sales and buzz.
Industries Being Reshaped
- Food & Beverage
- Opportunity to create unique partnerships and experiences using popular snack brands like Rice Krispies Treats.
- Toy & Game
- Expanding into the family game market through collaboration with food and beverage brands to create fun game sets and experiences.
- Entertainment & Celebrity
- Opportunity to leverage celebrity partnerships in unique ways, such as creating custom game sets with Ludacris and Rice Krispies Treats.
