The popular mobile game Clash of Clans is celebrating its 10th anniversary and General Mills is marking the occasion with a special Barb’s Choco Boom Booms Clash Of Clans Cereal.
To create the new cereal, General Mills teamed up with Clash of Clans to create Barb’s Choco Boom Booms cereal – which is a cult classic cereal based on the 90s racing game “Clash Dash.” For those unfamiliar, Clash Dash is a Clashiversary racing game – a game that takes players through what it would have been like if Clash of Clans had launched back in the 1980s (instead of when it was actually released).
The new Barb’s Choco Boom Booms feature chocolatey-flavored frosted corn puffs cereal pieces and are available exclusively from Walmart.com (however, it has reportedly already sold out completely).
Image Credit: General Mills
Why This Trend Is Growing
- Mobile Game-inspired Cereals
- Creating cereals that are based on popular mobile games is a new trend.
- Collaborative Brand Partnerships
- Collaborating with well-known mobile games is a trend that creates opportunities for marketing, cross-promotions, and product development.
- Nostalgic Marketing
- Marketing products with a nostalgic twist is a trend that capitalizes on consumers' desire to revisit and relive past experiences.
Industries Being Reshaped
- Cereal Manufacturing
- Creating unique cereals based on popular brands and games is a new opportunity for cereal manufacturers to differentiate and expand their product lines.
- Mobile Gaming
- Collaborating with food manufacturers to create food inspired by their games is an opportunity for mobile gaming companies to create new revenue streams.
- Retail
- Exclusively selling new and unique cereal flavors through online marketplaces is a new opportunity for retail businesses to connect with customers and promote new products.
