This multi-tasking beauty stick by Mora Cosmetics can be used on "cheeks, eyelids, brow bones, the bridge of the nose, the cupid’s bow, [and] basically anywhere you want to shine." The formula is clean, vegan, and halal. It promises to deliver a glassy finish while deeply moisturizing the skin.
The Beach Glass Highlighter Stick is powered by three hero ingredients. Cocoa Seed Butter nourishes the skin and improves its elasticity. Sunflower Seed Oil delivers important antioxidants that fight visible signs of aging. Candelilla Wax enhances smoothness and increases hydration of the skin. The multi-tasking beauty stick is offered in two shades, Rio and Pink Sands.
Mora Cosmetics is a Muslim-owned brand and the Beach Glass Highlighter collection was launched in celebration fo Ramadan this year.
Image Credit: Mora Cosmetics
What Makes This Trend Stand Out
- Multi-tasking Beauty Products
- Creating versatile beauty products that can be used on multiple parts of the face can provide convenience and value for consumers.
- Clean, Vegan, and Halal Beauty
- Providing high-quality beauty products that cater to specific consumer needs, such as clean, vegan, and halal options can meet the needs of an underserved market.
- Hero Ingredient-powered Beauty
- Incorporating specific ingredients with targeted benefits, such as cocoa seed butter and sunflower seed oil, can add value to beauty products and differentiate them in a crowded market.
Sectors Adopting This
- Beauty and Personal Care
- This trend is most relevant to the beauty and personal care industry, which has a constant need for new and innovative product offerings.
- Halal Products
- The trend toward halal products is expanding beyond just food and into other industries, providing opportunity for companies to expand into new markets.
- E-commerce
- As consumers increasingly turn to online shopping for beauty and personal care products, e-commerce companies have an opportunity to differentiate themselves by offering clean, vegan, and halal options.
